What Worked BEST in 2011?


It is that time where everyone is looking forward and planning for the year ahead, but to plan for the future, you MUST first learn from the past.

So this is a look back at SOME of the things that worked best for me in 2011.

So let’s activate “list mode”.


#1 – Filtering out the time wasters

I speak with a LOT of well connected people on a regular basis, I know what is going on, I know when someone wrongs some body… and I filter those people out of my life ASAP.

Some people also just rub me up the wrong way… one example was a person who was introduced to me, and then before we even started to build a relationship, he said “So, are you going to promote my S&%T or what?”

I couldn’t help but laugh, but I now actively go out of my way to avoid him.

Maybe this method of communication works for him, but to me it came across as rude, arrogant and lacking in even the basics of social etiquette.. I don’t associate myself with that sort of person. Sorry.

#2 – The “Oprah Winfrey Webinar Business Model”

Anytime you can model your business on the world’s wealthiest woman you are probably making a good move.

Here is how this works:

You act as Oprah Winfrey for your audience…

This means that you are host, and you provide a platform for experts to shine.

The downside to this model is the need for a TV studio, production crew, editors etc…. so that is why I use webinars instead.

I provide an audience, and the webinar platform, and guest experts come and share their knowledge.

This model is extremely powerful, I did it sporadically throughout the past year, and in 2012 I will aim for more consistency and even more filtering when dealing with potential experts.

#3 – Relationship Marketing

Here is a little story to emphasize the potential power that high quality relationships can bring:

I went along to an event here in Florida, one of the people at this event really impressed me, and I made an active effort to build a relationship with him… we had dinner, a good chat, and I kept in contact after the event….

He then offered me the opportunity to share my knowledge with his audience… and it looks like this deal alone may bring close to $10,000 in sales.

What’s more, both him and his wife are now considered close friends. (priceless).

If you have the right motives, and the right method of conversion, then high quality, high value relationship building can be hugely profitable and rewarding.

I may create additional training on the EXACT steps I take to go from stranger to big money in a short space of time.

* If you think this sort of training would be valuable, please let me know via the comments.

#4 – Saying “Adios” to Alcohol

I am from a part of the UK where binge drinking is pretty much a badge of honour… you can be defined as “a man” by the types and quantities of alcohol you can consume… Have you ever wondered why “light beers” are so commonplace in the US, but they are almost impossible to find in the UK? It is part of the culture, nobody where I am from would be caught dead with a “light” or “no alcohol” drink… but many years living in Spain and now the US, plus hopefully a little more maturity have led me to the conclusion that I don’t need or want alcohol in my life anymore.

There was a time where having a drink or 5 would make everything seem more amusing, everyone more interesting, every goal more achievable, and every social awkwardness more diluted… that no longer happens, all I am left with now after a few too many drinks is a terrible hangover, a lack of productivity, and generally being often LESS fun to be around.

I have no regrets, and I have thousands of great memories of fun times over the years, but even putting aside all of the issues listed above, and the long term health issues… it can get VERY expensive… A quick tally up over a period of one week when we had friends stay with us left my wallet almost $500 lighter from food and drinks.

I also tend to be an “all or nothing” type of person… so having the occasional beer just wouldn’t work for me… so I have now been well over a month without touching a single drop of alcohol, and I have no intentions of ever doing so again.

TIP: One of the biggest mistakes I see is people thinking that having a few drinks will temporarily make them a better person… whether it be being more courageous, funny, charismatic etc… the reality is that alcohol makes you FEEL like you are achieving all the above, but in reality, it is often making you look like a prat. Believe in yourself, you are capable of much more than you may think.

#5 – High value, high intensity group coaching

I always got the best results for my clients and students when I spoke to them directly… but not everyone can afford my $1,000 per hour consulting rates.

So I found a middle ground that has generated massive results for my clients: High value, high intensity group coaching.

We take 5-10 people, we do a structured training once per week… throw in some Q&A, a members area where people can ask questions and connect 24/7, some one to one time with me for emergencies… and 9-12 weeks later we get successful students.

There are many success stories that spring to mind, but one of my favourites was Ben Rogers… he had never done a webinar before, I showed him the technology, the mindset, how to create a presentation/pitch, how to find JV partners with high level relationship marketing… and before the 12 week program was over, he was well in profit. In fact, he had done his first webinar in week 5.

Fast forward 7 weeks and he had sold approx $40,000 in coaching with these methods.

Needless to say, I will be doing at least one more group of this in 2012.

So there we are, some of the things that worked well for me in 2011… comment below with your thoughts, and share what has worked well for you.


  • http://sethlarrabee.com Seth Larrabee

    That is some seriously sound advice my man!

    I have pretty much foregone the alcohol (except for some New Years indulgence with a couple of marketing friends) and it has made me a better marketer and a better person!

    I have also become a much better networker and relationship builder during the past year and will continue to grow and learn from the best (like you Dean) as 2012 unfolds.

    Looking forward to crushing it in the new year and spending more time with great people all year long.

    Thanks for the great insights into your 2011!


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  • http://deanhunt.com Dean Hunt

    Seth, many thanks…

    It was great connecting with you in 2011… I am glad you are following the path that I felt you would excel at… I am sure you will have your best year yet.


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  • http://www.jouvanjohnson.com Jouvan Johnson

    Nice read. Not at the level to focus on the things that are working for you but I will be focusing on WSO’s and Pay Per Call because those things worked for me last year ans stay well clear of any new shiny “techniques”..

    Will also stay away from the alcohol (not for good) but less messy nights,lol

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  • http://deanhunt.com Dean Hunt



    You don’t have to have done something on a huge level to learn from it… I noticed that during a 3 day period in June I did something that was effective… it wasn’t hugely effective, but enough to the point that I felt that focusing on it at least x10 more in 2012 would be well worth my time.


    PS: I can relate to the messy nights.

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  • http://www.socialrankmedia.com Rosh Khan


    What an awesome blog post!

    Thanks a gazillion for some great insights here — I got started on my online journey last year January and it’s been a phenomenal ride since.

    I can safely say that my #1 strategy has been to stay away from the time-wasters and pioneer/align with the industry movers and shakers.

    Thanks again!


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  • http://21stcenturybusinessentrepreneur.com Patrick Clarke


    This is a much more interesting post than most that I’m accustomed to receiving from my myriad of subscriptions.
    Maybe just a slight shame that one of the main niches I’ve focused on is wine but you’re dead right about the destructive way that excessive alcohol consumption both deludes and demotivates people.

    All the best in 2012


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  • http://www.davidrisley.com David Risley

    Right on, dude. :-)

    I was never an over-drinker, but I have been getting a little too liberal with the evening drinks. You know, the “after a long day” drinks. :-) But, one of my goals for 2012 is losing weight (yeah, I know, very stereotypical… but I’m serious)… and alcohol isn’t part of any diet under the sun. :-) So, gonna give it up except for special occasions.

    Hope 2012 kicks ass for you, dude. Let’s meet up again soon, too.

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  • http://www.route66artist.com Teresa Caldwell

    Hey Dean,

    It has been a long time since I have had a chance to comment on your site. I have learned more from you than any other source I have come across, in marketing or real life. I appreciate your friendship and the chance to work with you from time to time.

    I am extremely proud of your decision to quit drinking. My husband had to make that decision and it has been 20 years since he has had a drink. The best 20 years of our 30 year marriage.

    Happy New Year Dean,


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  • http://bluejprojects.com Joanne

    Training on relationship building: This is a great idea. I agree with what you said:

    If you have the right motives, and the right method of conversion, then high quality, high value relationship building can be hugely profitable and rewarding.

    But obviously it is easy for many to become baffoon-like in trying to interest the right people.

    Honesty is the best policy I bet. But of course I’d love to hear your take on it.

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  • http://www.reducethatbill.com Richard

    Great information again Dean, It shed a lot of light on things I also had to do to get where I am today. I am no where where I am yet. Getting rid of the beer has provided me with focus. I have also had to severe a few relationships. Reading your post has given me the motivation not to look back and regret the decisions I have had to make.

    By the way Dean, you and Peter Parks are my favorite internet marketing geezers. ( guy)

    I can see myself working with you guys in the future and I do have a story to tell on how you guys have helped me without me even knowing you.

    Thanks once again Dean, wishing you more success and happiness.

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  • https://www.facebook.com/angusfraserdubai Angus Fraser


    What a great way to finish a year, & prepare for the new one!

    Certainly, a blend of #1 & #3 feature in my own review, & plans for 2012. “Stranger to big money in short space of time” training would definitely be of value – over the years, the relationships have been built but generally “big money” has not been the result, so I must be doing something wrong!

    A new home move (only 3kms away) in December took up precious time, but time well spent as I now have my home office area again after nearly a couple of years of working on the sofa since leaving Dubai. It is amazing how productive it has made me feel to get my workspace organised again, which will be complete when superfast broadband connection gets installed on 17th January (4 weeks from ordering!).

    This has also allowed me to better focus on a couple of core areas of my internet business activity for this year, where quality delivers my expectations rather than quantity, whether that be time, people/relationships, offline/online marketing, sales/profits, etc.

    All that leaves to say, Dean, is have an amazing start to 2012, & may the rest of the year (the Year of the Dragon in Chinese years, so definitely one for entrepreneurs) be one of your best yet!

    All best wishes


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  • http://ez-im-success.com/ Dave B

    Hi Dean,

    Great words as usual!

    Love your insights and the way you see life ;-)

    Great decision abvout the beer lol. I am from the north of England (Oldham) but have lived in Holland for 19 years. In both places drinking is a “mans” thing but I took my last drop back in July. Not even a drop with the festive season :-)

    I look forward to hearing from you in the future.

    In the meantime, I hope you and your loved ones have a great 2012!

    Take care


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  • http://www.interactivemagician.co.uk Corporate Magician

    Hey Dean,

    Very interesting seeing your points learned from 2011. Some of these, although difficult to apply directly, will definitely be adapted to my business as a close up magician.

    In the last month of performing at Christmas and New Year parties I’ve realised how important networking and building relationships with the right people is! I’ve had several repeat bookings from clients who hired me last Christmas and after amazing them all again it looks like they’ve already provisionally booked me for Christmas/New Year 2012!

    Thus, one of my biggest learnings from 2011 is to work at maintaining good relationships with my existing satisfied client base – easier than converting new customers also!

    The Oprah thing has me thinking too… I wonder how I could apply that to my area of business…

    Have a happy and productive year Dean!

    Kind regards,

    P.S. as a semi-pro breakdancer I realised at the age of 19 that I didn’t need to waste my money on alcohol to have a great night out! Building friendly relationships with local bar and club doormen often meant free entry and breakdancing with friends equalled the most awesome nights out ever… free tap water all the way!

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  • http://www.facebook.com/profile.php?id=533916123 Gerry Severin

    Hey Dean! Would love to learn more about your views on relationship marketing. Keep up the great work! -Gerry

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  • http://immikemurphy.com/ Mike Murphy

    You’re a keen dude and a great guy Dean.  I look forward to doing #2 with you in 2012….wait a sec, that sounded wrong!  You know what I mean  ;-) Cheers mate.

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  • Xxx

    Ben Rogers?

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  • http://Crossroad-Technologies.com Wayne Wymore

    Hey Dean, Smart move saying “Adios” to Alcohol! A really good thing to do is make sure you get plenty of calcium and magnesium, extra vitamin C and a good natural vitamin B-complex.

    There are many more things you can do to help make sure your decision doesn’t slip away and if you want I can share some of those via private email. Let me know…

    Irregardless, great decision :)

    All The Best,

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  • http://optimizedpress.singlemomweekly.com/single-mom-savings April Storm

    Hi, Dean:

    Just dropping by to be nosy since I hear Ryan Deiss talking about this Dean Hunt weirdo all the time.

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  • http://www.millionairementorsacces.com/ Shaun – Millionaire Mentors

    Time wasters AND negative people! Filter them out and drop all of the ones near you.

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