Imagine this… you are looking for success, and you look at your options, there are two clear paths in front of you:
Path A is the difficult path, it requires bravery, stepping outside of your comfort zone, and seems more likely to end in failure. Just the prospect of following this path terrifies you.
Path B is the easy, safe, option… you could follow this path in your sleep.
Which path do you take?
We all would like to believe we would go with path A, we imagine ourselves as brave, with massive potential… but if we are being honest, the reality is that most of us would go for the easier path B.
I see this every day, and I am guilty of it also… staying within our comfort zones, drifting from hour to hour like a zombie on autopilot.
But here is where everything changes for you…
You see, I believe that the most difficult path is actually the easier option.
Here is why this phenomenon occurs…
The Secret of the “Difficult” Path
Most people take the easy path, therefore there are millions of other people taking the same approach, so to have any chance of standing out on the easy path, you will need to be incredibly skilled.
However, less than 1% will ever truly step outside their comfort zones, so these brave few have virtually no competition… heck, they probably don’t even have to be that good, they practically succeed by default.
Imagine monkeys in a tree, there is adequate fruit on the lower and middle branches of the tree, but at the very top of the tree, on the most dangerous, scary, thin branches, is the biggest, juiciest fruit imaginable.
Almost every monkey will stay and fight it out with the other 99 monkeys for the adequate fruit, but one brave monkey will climb to the top and will find that it requires LESS effort than competing with the other 99 monkeys below.
Here is a business related example:
A friend of mine wanted to find someone to promote his products… so instead of taking the easy path, he took a deep breath and called one of the industry leaders… this industry leader agreed to the promotional deal, and it resulted in tens of thousands of dollars in sales… the industry leader then told him the following:
“Nobody ever just calls me up and asks me directly if I will promote for them, instead they either are afraid to ask me, or they send me an email which just gets caught up in the other hundred or so similar emails I receive each week. What you did was refreshing, and really stood out from the crowd.”
What’s more, the sales this deal generated were bigger than that of over 20 sales from smaller partners, so taking the less scary path of sending emails would require literally thousands of emails to be sent.
So as you can see, having the bravery to take the seemingly more scary and difficult path, will actually be much less effort longterm, and vastly more rewarding.
So if you have ever wanted an advantage that instantly puts you in the 1%, simply do what 99% of people are afraid to do.