The legendary golfer Gary Player once said, “The more I practice, the luckier I get.” That is a quote that I have kept with me for many years and is something that I was recently reminded of.
xxxxx Pointless Backstory Alert xxxxx
A few weeks before I started my major project mentioned in my previous post, I found myself at a bit of a crossroads on what to do next.
I considered taking a few months off to practice my Spanish, I also considered taking 8 weeks off to read as many books and ebooks as possible and perhaps learn some new skills.
Then I spoke with a contact who was losing interest in his site and was considering selling. Unfortunately he valued the site ten times higher than I had valued it, so a deal looked unlikely.
However, I knew the industry well and thought that I could easily get my investment back within 12 months. So I went out of my comfort zone and offered him around 1k more than I thought the site was worth.
He had also helped me out in the past as well, so I paid him for the site and started making notes on how to get the site earning mega bucks.
The first step was to change the template of the site. The site looked awful, and I had learnt from past experience that the appearance of a site can actually make a large difference to your advertising and link trading success.
I installed a clean looking template and part one of my plan was complete. There was still a LOT of work to be done in other areas, but time was on my side, I had all the time in the world at that point.
But then only two days later I was offered the partnership that I mentioned in my Joint ventures post. This joint venture meant that no longer did I have any spare time, especially considering I was still doing some freelance work as well.
I managed to put in a few temporary measures to keep the content ticking over, and then I pretty much had to just leave the site on it’s own due to my other time commitments.
So no link building was done, I had put only one ad on the new template, I had not done any major content deals, I had not created any specific keyword targetted content, I had not e-mailed potential advertisers with the aim of selling ad space for a fixed fee etc…
All of the above was planned, but there was no way I would have the time to do it anymore.
I knew that I could not sell the site for the amount I paid for it, so that was out of the question, and the site wasn’t making enough revenue to hire someone or pay them a % of revenue.
So I put it down as a casualty of the Joint venture and just let it tick over for a few weeks.
Then, out of nowhere I got an e-mail 10 days ago from a merchant who said he may be interested in advertising on the site. I squeezed the deal for everything I could get and I managed to get around 23% of the cost of the site back in one go. This was great! the site had pretty much been left to rot whilst I focused my attention elsewhere, but now I had made a decent chunk of my investment back with almost no effort.
Then two days ago I got a similar e-mail from another company who wanted a similar deal. They wanted a few extra features as well, so a few e-mails later I had done a deal for 30% of the cost of the site.
This now means that what was looking like a poor purchase only three weeks ago has earned 53% of the total cost of the site within 4-5 weeks of me buying it and with almost ZERO effort.
So this post is basically one large sigh of relief. All together now… 1, 2, 3…… PHEW!
To be fair it was not a huge amount of money, but I don’t like overpaying for something, and with this stroke of double luck I am actually exceeding my targets for the site despite not putting more than a few hours work into it.
xxxxPOINT OF THE STORYxxxxx
I think there was actually a little more to these deals than just luck. I had been through similar deals in the past and have learned how best to structure the best deal. I also learned how to attract such deals from potential advertisers.
In future posts I will explain more on this and the techniques I used.
I have had a few e-mails from readers who wanted to post comments but were put-off by the fact that I required membership first. I did this at the start to have a zero tolerance on spam comments, but now I have set it so that ANYONE can leave a comment on ANY post with ease.
So feel free to leave your thoughts on any of the articles at Deanhunt.com and I really look forward to hearing them.