When Social Proof Meets Passion

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Social proof is one of the most powerful factors in marketing… if you have never heard of social proof before, it is the reason you are drawn to a crowd, the reason you don’t like to go into an empty restaurant, and the reason you want the same gadgets as your friends.

I just stumbled across an incredible video that shows what happens when social proof and passion combine… as you can see, the results can be incredible:

Are you using social proof in your business? If not, we should talk.

Dean

PS: Pass this video on to a friend, at the very least it may cheer them up.

  • http://richquickreview.com/ Shane

    That’s awesome!

    I find it especially noteworthy to see the buildup. It takes a long time till the second person joins and still a long time till the third person joins. The fourth comes after a short while and then, before you know it, there’s a dancing crowd.

    You’re seeing exponential growth that is very typical for social proof effects.
    Really cool video. Thanks for sharing.

    Cheers,
    Shane
    .-= Shane´s last blog ..Interview with List-Building Virtuoso Jonathan Gunson =-.

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  • http://www.lexel.co.uk Jason

    I love the dancing crowd is brilliant, I think this is solid proof that “if you get a few on board, the rest shortly follow” :)

    Good stuff, keep it up.

    Jason.

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