Social proof is one of the most powerful factors in marketing… if you have never heard of social proof before, it is the reason you are drawn to a crowd, the reason you don’t like to go into an empty restaurant, and the reason you want the same gadgets as your friends.
I just stumbled across an incredible video that shows what happens when social proof and passion combine… as you can see, the results can be incredible:
Are you using social proof in your business? If not, we should talk.
PS: Pass this video on to a friend, at the very least it may cheer them up.
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