A University in America is now doing a course in SEO studies.
I have to admit that I have been expecting this for a while, and I think that it could be a good idea IF done correctly. But seeing as one of the major topics you will be learning about is submitting to search engines, I do worry that the teachers may be clueless.
If you are wondering why I say this, then you MUST read this article about submitting your site to the search engines.
The article is very direct and to the point, but there is some good advice in there as well.