Personal Braanding is an area I really love… I think it can transorm lives and turn regular businesses and websites into seriously hot stuff.
Want an example?
The Business Insider (a major Silicon Valley resource) recently did the following feature about Jimmy Fallon:
Jimmy Fallon takes over NBC’s “Late Night” this March.
To promote the show, Jimmy´s been using Twitter the microblogging service.
There, he’s followed by about 95,000 people.
He follows 59. Who are these lucky few? Mostly PR people, comedians and bloggers.
So who is Jimmy Fallon following?
Well, there is Lance Armstrong, the chief of Kodak is in there… and wait… what is this? There seems to be a killer bunny on the list as well.
That´s right, little old me is on there as well.
How is this possible?
So just how much can personal branding change your life?
Well, how about $1 MILLION to wear a t-shirt? (details coming VERY soon)
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