Twitter.com the holy grail of networking? Or a waste of time fad?
Some say Twitter transforms lives, grows a business, is a hugely powerful networking tool etc…
Others say it is a time vampire, verbal masturbation, the latest fad etc…
Who is correct?
They both are…. and neither are.
You see, people are focusing too much on Twitter, and not so much on the people using it.
If you are a social, people person, who loves to network and share… then you are likely to love Twitter, and will likely find a way to make it benefit your brand and business.
If you are a more direct, no-nonsense, more private person… then Twitter is going to seem like a complete waste of time.
You also need to look at what you do and what you want to accomplish… for example, if you are in the public eye, even if it is as a blogger… then you should benefit from being on Twitter. If you are a behind the scenes person, then you probably won’t.
Then you have the people who are already where they want to be… Seth Godin and Mike Dillard are two great examples. Both of them don’t really feel that Twitter is a great use of their time, but why should they? These guys don’t need to build a huge following… they ALREADY have one.
Like I said, I believe both groups are correct… it just depends on the person using it.
For me personally, I am a social guy, and love networking… so I use Twitter… BUT, I use it strategically, I remain aware of the time I am putting into it, and I don’t build a business or website around it.
So let’s put down our verbal swords, accept that we are all different, and stop the arguments.
Make Tweets, Not War
Hope this helps.
PS: I am at Twitter.com/DeanHunt