I have had enough… I am getting out of the online business world, it is filled with hype, and I don’t want to be a part of it any longer.
What’s more, I am going to reveal the industries’ dirty secrets… including:
*Who REALLY created Digg.com
*Why Frank Kern is Scared of water
*How Photoshop is used to make marketers look cool
*How Seth Godin Created an ACTUAL purple cow
*& tons more
1) Marketers are NOT Who You Think They Are
The 4-hour workweek book accidentally uncovered the truth behind this. You see, most marketers outsource pretty much EVERYTHING that they do.
Afterall, for the few that ACTUALLY make 7-figures, do you think they really are going to sit behind a computer all day answering emails and talking to the public?
Of course not.
Confession time: 90% of the blog posts on DeanHunt.com over the past two years were written by my twin brother (Lee Hunt). I trained him in writing, gave him some topics, and spent my days on the Xbox360.
If you feel cheated by this, then I apologise, but trust me, others are doing it to a far great level.
2) The Fake Lifestyle.
Marketers used to wear a suit and tie, be professional etc…
Then, something amazing happened.
A new generation of people got interested, and suddenly, these big shot marketers went from gods, to boring.
So they panicked, they knew they had to adapt, but most of them had never done anything exciting in their lives.
So what did they do?
Do you recognise this guy?
It is actually Frank Kern.
Now look at this more recent photo:
Quite a difference hey?
It is amazing what a few hair extensions and fake tan can do.
As for the surfer image…. Frank is actually allergic to Seaweed, so he can’t go near the water.
And how about Yanik Silver?
You may know him as a Maverick, a guy that jumps out of planes, does white water rafting, a marketing version of James Bond…
Well let’s just say that I have “partied” with Yanik, and by “party” I mean we played chess, and drank pineapple juice for 4 hours straight.
oh, and he is scared of heights.
I didn’t know whether to laugh or cry.
“But Dean, I have seen photos of Yanik jumping out of planes…” I hear you cry…
I have two words for you my friend: “Photo” and “Shop”
3) Long Sales Pages are designed to confuse you.
Why else would they make sales pages that are often longer than the product they are selling?
You see, it is info overload, so many big red fonts, graphics, arrows, and have you noticed how they use huge numbers in their copy? This is to confuse the analytical part of your brain.
It works in two ways:
a) The info overload makes you confused and panic, thus making your problems seem even bigger. So when the marketer offers the solution, you will want it more than ever.
b) “Inflight entertainment theory” – Have you ever noticed that movies on planes seem better than they actually are. This is because the alternative is so boring.
It is the same with sales pages, your options are: read this HUGE sales letter, or buy my product, and suddenly, the prospect of the product is more appealing.
It really is a dark magic.
So there we go, the secrets that have been burning a hole in my conscience for the past few years. It has been like going behind the curtain in the movie ‘Wizard of Oz’, and I just can’t take it any longer.
If you have read my blog posts over the past few years and enjoyed them, then I will pass on your kind words to my twin brother, if you have had any nice email chats with me, then I will pass on your kind words to my mother (who pretends to be me via email).
Oh, and for those of you who were impressed with my stage performance in Washington in Feb… how do you think I went from nervous wreck with huge stage fright, to putting in such a great performance?
Let’s just say it is good to have friends who are out of work actors and comedians
The cat is out of the bag my friends, the revolution has begun.
Will the real marketing industry please stand up?
As for me… well, the REAL me, I am going to continue my work in the bee keeping industry… afterall, it is the only place I can truly generate BUZZ.
My first, and last ever blog post…. by Dean Hunt
PS: There were other things I wanted to talk about, but I didn’t have the time, so here are a few:
* Tim Ferriss‘ book was planned to be called “4-hour Workday” but a dyslexic editor accidentally changed it to “workweek”.
* Seth Godin actually owns a purple cow, he fed it nothing but red cabbage for three weeks, realised that nobody would eat the meat from a purple cow, so decide to write a book to get back his $900 cow investment.
* Michael Dunlop from Retireat21.com is a pensioner from London, actual age: 76. The website name was initially tongue-in-cheek, but he soon realised that people thought that retiring at 21 was actually possible, so he uses photos of his grandson.
* Gary Vaynerchuk drinks a whopping 24 cans of red bull per day.
* Alex Albrecht is the real creator of Digg.com, but Kevin won the site in a drunken thumb wrestling bet.