I just got back from a two week trip to Sydney, Australia. I have many embarrassing stories (and photos) for you, but today, I wanted first to share with you the two biggest “ah-ha” moments from my trip, so that they can benefit you and your business.
Ah-ha Number One: Leverage
If you are going to put time and effort into something, you want to get the maximum leverage from it as possible.
So for example, if you do a 30 minute audio interview, you can have that audio transcribed into a report by a virtual assistant, you can then sell the audio and report, perhaps email it to your subscribers etc…
Heck, even as I am writing this email to you, I am thinking: “It is almost no extra effort to copy and paste this into a new blog post”.
I spoke at Fast Web Formula in Sydney last week, and whilst it was a LOT of effort, I leveraged that by getting a DVD of my parts which I can sell as a product, I also networked with people I admire, and I built a new following… same effort, multiple leverage.
How can you leverage your efforts?
Ah-ha Number Two: Opportunity Filtering
I love opportunities, I live for them… I have been known to say that “opportunity is the gatekeeper to profit”.
However, opportunity can also be a HUGE distraction… which can lead to spreading yourself too thin, never completing projects (I have had this problem before), and being distracted.
There must come a time in every entrepreneur’s life where you have to say no to opportunity.
It can be a hard thing to do though…
Just last week I had a 7-figure affiliate genius giving my strategies on how to make thousands of dollars per DAY with web 2.0 sites. It took every ounce of my strength to not want to scrap my existing plans and projects and focus on that instead.
What’s more, two people at the event were representatives for the leading speaking organisations in the world.
One of them asked if I would be interested in speaking at three HUGE events later this year, we are not talking crappy pitch-fests here, these are speaking gig invites that professional speakers aspire to get… another even offered to be my management team and book me high-profile speaking gigs all over the world.
It is quite feesable that the speaking opportunities alone could be worth $300,000+ per year to me, but remember, opportunity can be a huge distractor.
What’s more, speaking isn’t something I love, need or want to do a lot of… so it would have been going against my passions and skills to do it.
I truly think that reaching the point where you can turn down opportunities and focus on the already existing projects, is a huge step, and I am proud I have reached that milestone. I have to say that on the flight home, I was very proud of myself for turning down these opportunities, and I am now uber-focused on the projects that need to be completed.
Trust me, “shiny object syndrome” as I call it, can be the death of any business.
What “opportunities” are distracting you from the stuff you need to be doing?
Hopefully you can relate to some of the above, the Fast Web Formula event was one of, if not, the best event I have ever been to… if you would like to see some photos, vids, and even check out the awful chat-up lines I was using in Sydney (them poor girls), then add me as a friend on Facebook: http://www.facebook.com/deanhunt
All the best,
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