How-to Go Viral With a Low Traffic Website

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I was contacted by a reader yesterday who asked me the following question:

I read your first case study on how you made a post to the front page of digg. My blog is a zero traffic one. Even if I use those techniques, no one will submit my post to digg.

Here is what I have to help me on this
:150 twitter followers
more than 50 stumbleupon friends
and some other online friends

Do you still think I can get the article to frontpage? I want to give the technique a try

 

Now, this is a question I get asked a LOT… and my guess is that there are thousands of DeanHunt.com readers who may have the same issue.

So let’s get one thing clear… does having a popular website increase your chances of your content going viral?

Yes! Absolutely!

Ever wondered why certain sites in an industry get mentioned over and over again?

It is a bit like the old phrase: “you need money to make money”.

In this instance, you need traffic to make traffic.

Well, there is a way around this. And I am going to share this with you today.

Here is the secret:

You can leverage other people’s traffic.

Here is how I see the viral process:

Your viral content is like a seed in a field. The field is your industry, the planet is the Internet.

When you plant your seed, if it is a big, strong seed (great content), it will have a chance to grow… however, if your seed is picked up by a bird (reader) and planted in a larger field (another blog, social media site etc) then it is now growing in two places. Thus increasing the chances of it spreading further.

This pattern continues, and you may eventually be in thousands of fields, thus boosting your chances of getting on Digg by 1000%+

So what I am trying to say is this…

Putting one seed in one field is only going to work if you have thousands of birds (readers) who can spread it for you.

If you have low traffic, then you don’t have any birds in your field, so you need to spread it yourself.

There are a few ways to do this:

1) Leverage your friends and contacts

Only do this if the content is relevant to them, but it is likely your friends have blogs, post on forums, use Twitter, Facebook etc…

Your friends can act as birds to spread your seed.

2) Leverage Social Media

Social Media has made it easier than ever to spread your seed. Twitter is currently one of the most effective. I launched a viral stunt on there recently, and it spread like wildfire.

Other options are Facebook, Stumbleupon, and even Digg.

At the very least, you will want to have a powerful account on one of these types of sites.

So take 30 mins from your day and start building a power account.

3) Leverage related forums

You have to be careful here. But providing your content is unique, and interesting, you may be able to mention it on a related forum.

You may be seen as spamming, so be careful, but forums are a great way to spread your content virally. After all, forums have a lot of birds.

4) Leverage Your Email Subscribers List

Emailing your list is a powerful technique. These people already like what you do and how you do it, so they are perfect for spreading your seed.

However, don’t over do it, and ensure that you only email your very best content.

5) Leverage Guest Blogging

If you have tried the above and it still hasn’t worked, you could try re-writing the content, and then offering to publish it as a guest blog post on someone else’s website.

You can then include a link and promo piece in the article, and at the very least, this should give you a nice traffic boost and some new readers.

 

Summary

Jaseem already has 150 people following him on Twitter. So that is a great foundation to build upon. I would aim to keep building that following, and also, bear in mind that content can go viral months, even years later.

I had a post get featured on the Reddit frontpage last week, and it was a post from late 2007 that I had forgotten about.

Above all, keep husting, keep leveraging, and be patient…. it WILL get easier.

Good luck Jaseem.

Dean

  • Lynne Lee

    This is a great article, with sound advice.

    I can testify to the power of StumbleUpon. I saw a spike of an extra 260 visitors in day because a complete stranger stumbled my site.

    Current score: 0
  • http://www.davidrisley.com David Risley

    It always comes down to leverage. And I agree completely. If you write good stuff, it will propagate because people like to share good stuff.

    Current score: 0
  • http://renegadeconservatoryguy.co.uk/ Renegade Conservatory Guy

    Hi Dean

    What if you have a lot of birds visit your field, but they have no wings? So they never take the seeds to other fields?

    Matthew

    Current score: 0
  • http://sportswriterhq.blogspot.com Alan Hammond

    I’m a brand new, near-zero traffic guy myself, so I’ll implement your suggestions. First, I’ll see if my content can be tightened-up.

    Current score: 0
  • http://technicaldotcom.blogspot.com techniqueal t.

    certainly a fantastic post! a MUST-READ for bloggers with traffic that needs improvement.

    simply love your blog and brilliant ideas! thanks a lot for taking the time to visit mine ^_^

    Current score: 0
  • http://tkada.com tkada.com

    Good post, mentioning to build up the site by applicable materials.
    And let me start with good stuffed content first and then make all the options to spread it over.

    Current score: 0
  • http://www.theardit.com/ TheArdit

    Nice post, right now im using forums and guest posting to pull some traffic in to my sites.

    Current score: 0
  • http://www.mascali.net Mascali

    Feedburner:6 billion readers??!! Is it a joke?

    Current score: 0
  • http://effectivepersonaldevelopmentblog.com John Halderman

    Great simple concise description of a socialization plan.

    Love the ‘birds’ analogy – it works.

    The key is to keep it up daily, weekly until critical mass occurs. It’s good to set up a schedule to guide yourself doing a little each day and to cover all the bases.

    John

    Current score: 0
  • http://www.thenetanalyst.com Jackofalldealz

    I run a personal finance blog and the content that goes viral on my website usually catches me by surprise. I target all of my posts to specific keywords for Google to like me, but it’s the catchy phrases and gimmicks that drive viral content.

    I have had several instances where a power-stumbler on Stumble upon gave me a thumbs up and generated thousands of hits to a single post, but Digg and Twitter don’t do much for me.

    I think it is important to evaluate your content and then pick a particular social media network to mingle in. Sadly it just isn’t worth targeting a powerful site like Digg in my case.
    .-= Jackofalldealz´s last blog ..Best Coffee Deals =-.

    Current score: 0
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    This is a very useful article, especially for people like me who are new to blogging.

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    I have found that one of the best ways to get traffic to your website while at the same time having your content “fed” to other sites is by posting on HUGE traffic article directories. One good example is ezinearticles.com (the biggest). It has worked wonders for me. :)

    Current score: 0
  • http://www.brightmillionaire.com Adi

    Thanks for this post. I’m one of those zero-visitors starters. I know I make good content that has potential but the few people who stop by, tend to like but not share any of the content.

    But you inspired me to try new avenues. Lets see how they work.

    Current score: 0
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    I am looking forward to learning how to make my website about my novel go viral. Now accepting any all suggestions and suggestions.
    I will be self publishing my novel this spring with hopes of finding a publisher soon after!

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    why not just post your website here?    http://signup.wazzub.info/?lrRef=17da0390

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    Good article.  Working on promoting my site as well (www.germtrax.com), so I appreciate the tips!

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    really liked the idea….will for sure try the same for my blog posts.
    The Geek Solutions

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    Too get http://articlechase.com/beyondnews on the viral ladder would be great. We offer a chance for users to link to their content in return for a bit of discussable content in the forum. Easy – join – grab a signature with your link – post us something to discuss. We help you to help us.

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    We’ve got 10,000+ fb likes (mostly through fb ads) but its very hard to turn likes into traffic. Any suggestions or good articles on the fb front? We have such a great site http://www.piQwish.com

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    Hope I can get my website to go viral one day! http://www.onceabillion.com/

    Current score: 0
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    Hi,

    Please suggest me what should I do for this blog http://mobileinhand.com While I have zero visitors

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    Plenty of viral content here http://ladgeneration.com/

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    Getting content to go viral is tough! I have a survey panel I have been recruiting for and it is tough.

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    But it is still tough tough tough. I am in almost 80 Facebook groups and 20 something g+ groups. I advertise and talk with people everyday. it takes a lot of work and very little sleep!

    Current score: 0
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