Whilst in Los Angeles I was told to check out something called “crowd sourcing” by my good friend and fellow Brit Andrew Lock
At first it sounded like something from a rock concert, but today I am going to share my first experience with you, and also will be showing you the new logo for DeanHunt.com
What is Crowd Sourcing?
Essentially it is the art of having a specific task done by many different people, and then you choose the best one.
Why is it Useful?
Crowd sourcing let’s you see the vision and skills of many different people BEFORE you pay. Also, whilst you may get 20+ different versions, you only pay for the one that you like the most. So it dramatically reduces the chance of failure.
My Experience with 99designs
I used 99designs.com recently because I wanted a new header image for this blog. As you can see here I got over 30 entries.
I paid approx $39 to list the contest, and I paid $129 to the winner. So all in all I got a new header image and logo for well under $200. Not bad at all in my opinion.
Yes, I could have gotten one for less than $100 if I had asked around, but there is the key issue…. “ONE”. What if I didn’t like it?
With crowd sourcing you get to spread the risk around, and like any good investment, that is key.
The Winning Design
In the end there were 5 or 6 I really liked. Which were narrowed down to three. But the eventual winner was this design which will be added to the blog soon.
I am happy with this header, but truth be told, it wasn’t my personal number one choice, but a lot of my friends, contacts and you the readers voted for it… so for once, I went with the majority. I do like it though, and have made plans for future versions of this to be released (halloween, Christmas etc…)
Overall I thought the experience was great. I was so happy with their efforts that I intend to promote all of the designers on here in a future post for FREE. Something that could be worth thousands of dollars in publicity for some of them.
I think the power of a crowd is unbeatable, and I am racking my brains trying to think of ways we can use this for some fun.
So don’t be a loner… join the crowd.
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