When choosing your blog title, is it better to go with a title that brands you or your message? Or is it better to ensure that you have your main keywords in the title, regardless of branding or whether it sounds good?
This is what I aim to find out, and I have created an experiment to compare the two extremes.
Regular readers will have noticed that the blog title at the top of my homepage has once again changed.
It currently reads: ‘Buzz Marketing | Buzz Marketing Tips | Online Buzz Marketing Guru – Dean Hunt‘
But previously it has been everything from:
* Business, Life In Madrid & Humour – by Dean Hunt
* Making Success Fun – by Dean Hunt
* Online Attention Seeking – by Dean Hunt
* Buzz Marketing – by Dean Hunt
And numerous others.
The tagline of “because everyone is entitled to my opinion” has pretty much been a constant, as it makes me laugh.
So why the recent change?
Truth be told, Search Engine Optimisation (SEO) has never been a major factor for this blog, I very rarely do link trades, and I have never bought links or paid reviews… I wanted to get my traffic from the quality and creativity of my content.
However, I have always wondered what my traffic could be like if I adopted a more search engine friendly blog title. After all, many of my backlinks use my blog title, so surely it would be beneficial to have my main keywords in it?!?
So for the remainder of June, I am going to remain with the title of ‘Buzz Marketing | Buzz Marketing Tips | Online Buzz Marketing Guru – Dean Hunt‘ and I will aim to publish the results.
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