It seems like everyone is copying “gurus” these days, but what they don’t realise is that the way to be truly unique is to be yourself.
Ok, sounds a little cheesy I admit, but think about it, in the entire history of the universe, there has never, and will never be another person just like you. Which in my instance is a good thing, one Dean Hunt is more than enough
So here are some tips on injecting your unique personality into your content and your marketing:
1) Don’t try and hide your weaknesses
I have talked about everything from my fear of public speaking, to procrastination, to an unhealthy love of feline porn (ok, that one isn’t true) but the thing is, showing your weaknesses is a great way to seem more human and believable.
2) Be personal
Just because you have a business doesn’t mean you ONLY have to talk about business. Perhaps you like to surf, drink beer, chat to strange women etc… inject this into your content and your marketing… I once had a guy spend over $2,500 on one of my coaching products, he later told me the reason he invested in me was because I play golf. Imagine that, if I had kept it strictly “professional” I would have left over $2k on the table.
A wise man once told me that people buy because of the person, not the product… he was drunk at the time, but still, he had a point.
3) Magnify one aspect of your personality
Feel free to magnify one aspect of your personality for extra impact. I try and focus on my wackiness and humour, the reality is that in real life I can actually be quite shy, but by magnifying it I can create more interest and impact. Think of your online persona as an avatar, if you don’t decide what your avatar will represent, others will decide for you, which is not a good thing.
Long gone are the days of a faceless business, so try to start injecting more personality into your content and marketing, and I predict it will pay big for you over the coming years.
Right, time to go download some feline porn. (just kidding… honestly)