Advert Wars

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At times business can seem like a war, there is corruption, dirty tactics and a hell of a lot of fighting.

However, it is good to see that even the biggest and most respectable brand names are also getting their hands dirty.

Recently I came across an advertising campaign that really amused me. The first advert was from car giant BMW:

bmw advert funny

OUCH!

Then Audi fought back with an equally amusing advert:

audi advert

BAM!

But then Subaru decide to join the advert war and give this sucker punch to them both:

WAM!

So it looks like Subaru were gloating at what looked like a last minute victory, but then someone brought nuclear weapons to a gun fight:

Bentley wins

WE HAVE A WINNER. GAME, SET AND MATCH TO BENTLEY.

But at least this goes to show that even the biggest brands play dirty from time to time ;)

  • http://www.jhuskisson.com/ Jamie

    God I love advertising. Bentley just flat out won that one now didn’t they? :P

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  • http://www.barrydunlop.com Barry

    A Great Post Dean — very funny but also a very interesting “comment” on business in general.

    Dog eat Dog etc ;-)

    It must be getting tough out there – in the real world! ;-)

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  • http://www.southeastauto.com.au Jesse-Lee Stringer

    Thats classic,

    I run an e-commerce site selling auto parts so I’m definitely going to be using these images to entice visitors a laugh.

    I wish Holden Vs Ford would get into the act down under.

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  • http://www.pctec.ca/ pctec

    LOL

    Way to go Bently… You took top proze :)

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  • http://nordensblod.wordpress.com Rasmus

    Hahah, thats good.

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  • http://crystalcoasttech.com/blog/ cctech

    The simplicity of those ads are amazing to me. Here are several companies with millions of $ in the advertising budgets and they all chose a simple (and highly effective) advertising path. Sometimes we maybe forget the K.I.S.S. principle.

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  • http://www.tronfi.com Tronfi

    Hahahaha, that happens when the biggests enter in the war. The best campaign is from Bentley, of course.

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  • http://www.phil.com Phil

    You idiots don’t actually think this is real do yo?

    Ever heard of Adobe Photoshop?

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  • http://deanhunt.com Dean Hunt

    Phil,

    No-body claimed that the Bentley advert was real. Calm down, it is just a bit of fun.

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  • http://crystalcoasttech.com/blog/ cctech

    I have been called an idiot before. It does not bother me (sniff, sniff) :) .

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  • http://www.myspace.com/itneverhappend asher *stoner*

    wow simply brilliant

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  • Mike07

    It just goes to show how childish these professionals can be!

    (Way to go Bently!!!)

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  • potter

    Phil you need to calm the fu*k down or put a bullet through your head which-ever’s easy-er

    personally i hope its the second as i hate people like you and i don’t think you deserve to live

    way to go Bentley

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  • http://www.theshyte.com/ Shyte

    Now thats going to go down as classic ;)

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  • muks

    u wanna see a good ad? check this out:
    http://www.youtube.com/watch?v=Ym-7KrVKU2A

    i bet the bently guys are kicking their hindsides for not running an ad like this :)

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  • http://blog.icywave.net/ Michael

    Hahaha Subaru certainly knows how to advertise, effectively. =)

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  • anon

    “No-body claimed that the Bentley advert was real.”

    Yeah, sure.

    > Bentley just flat out won that one

    > Way to go Bently…

    > Here are several companies with millions of $ in the advertising budgets and they all chose a simple (and highly effective) advertising path.

    > Hahahaha, that happens when the biggests enter in the war. The best campaign is from Bentley, of course.

    Obviously these guys got the joke. That’s why they’re congratulating you, the guy who made the joke, and not the company which had absolutely nothing to do with them. Oh, wait, they all think that’s a real Bentley ad, because they’re idiots.

    I like how even AFTER you mentioned that you’re not claiming these are real ads, someone posted “way to go Bentley”. Missing the point much?

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  • corrector

    The Bentley CEO is prolly flipping off whoever wrote the text for the Audi ad. Because his Bentley won the 24 Hours in 2003 with Tom Kristensen…

    so i think it IS real…

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  • http://www.unitydesign.co.za Bugz Bayfield

    Man this guys have guts

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  • Blah

    Apologies can’t tell when the entry was posted nor the post dates of the comments; the Bentley advert is indeed real, remember seeing it in some magazines and going wow.

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  • Typesetter

    The Bentley advert looks to be real, and has absolutely no relevance to the other three adverts. By itself, it makes total sense in the context of an ad designed to position Bentley as an edgy and confident brand – moving away from it’s somewhat stodgy and geriatric reputation.

    The other three adverts are absolute forgeries – and very poor ones at that. Though the images look polished and professional, as they were taken from legitimate adverts – the text has been removed by cloning the background and new text has been applied in it’s place.

    This is evident because you can clearly see repeated artifacts in the muddled background surrounding the new text.

    However, the most striking and undeniable proof of the forgery is the blatantly amateur text which has been placed on top of the blank adverts.

    The BMW fake is the best of the lot. However, the spacing between letters is totally uniform, and the top line of text hangs over the rightmost margin of the text below. This is sloppy and easily fixed by adjusting the kerning of the topmost line.

    The bottom two lines of text also lack any kerning, are poorly balanced, and show inconsistent capitalization. Notice that in the topmost line, “winning” lacks a capital W where in the second to lowest line, “Winner” is capitalized.

    This would be considered to be totally unacceptable by most any professional art department.

    Without going on and on – the major issues with the Audi advert are very poorly kerned text – center-justified text lines – aliased type face – two Audi logos on the ad (silly) – and a very incorrect naming of the LeMans race series. It would always be referred to by it’s proper name. Look it up.

    The Subaru advert uses white text on a white and blue background. Though the white on white areas aren’t totally illegible, they aren’t very clear – and as such would never be accepted by a major ad firm’s art director.

    As such – the top three adverts are entirely contrived by very amateur photoshop-hobbyists.

    T.

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  • http://www.52tube.com/ 52tube

    Man this guys have guts

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  • http://www.52tube.com/ 52tube

    A Great Post Dean — very funny but also a very interesting “comment” on business in general.

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  • http://www.arsizvideo.net/ arsizvideo

    The other three adverts are absolute forgeries – and very poor ones at that. Though the images look polished and professional, as they were taken from legitimate adverts – the text has been removed by cloning the background and new text has been applied in it’s place…

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