Recently I did a deal where my life has been sponsored for $1 million, today I am going to share this incredible story with you.
It all started when I agreed to cycle through India to raise money for HEAL.co.uk I was looking for creative ways to raise money during the trip, so I contacted some influential business experts and asked if they would be open to sponsoring me… in exchange, I would wear an item of clothing with their logo/website URL on it.
Mark Joyner got the email, and immediately saw the benefits of the idea.
The idea has since spread, and currently we have a contract for up to $1 million.
I am sure you want more details, so here they are:
What Exactly Does This Involve?
I will be wearing an item of promotional clothing, primarily a t-shirt… it will have the logo and URL of ConstructZero.org, a superb new project that Mark recently launched.
I will wear it on stage when I speak at marketing and business events, I will wear it whenever I do online videos, I will aim to wear it for all photo opportunities etc…
What’s more, I will wear it in mastermind events, and I will aim to mention ConstructZero.org in all my interview, webinars, podcasts, guest posts etc.. so this means that they will get promotion from numerous sources.
The above photo was taken at Yanik Silver’s Underground Seminar in February… there were hundreds of people at the event, and it was filmed to go on DVD, so thousands more will see it.
As is the case with all deals of this size, there is a payment plan in operation, and it is subject to me meeting certain criteria.. afterall, if I decide to go and become a plumber next year, it is likely that they won’t want to continue.
At the moment, it is a max of 30 years, paid at $35,000 per annum.
Why Doesn’t Mark Use the Money to Go Towards The Project?
That is a great question.
For ConstructZero to work, it needs attention, it needs people to talk about it, get passionate about it etc..
A lot of the money will be going to charity anyway, but, unless I generate enough interest to MORE than cover the investment, then it is likely we will do more than one or two years.
What Can We Learn From This?
I am strong believer in personal branding, and I think this deal shows the strength of a good personal brand in the current climate. We are all playing the fame game these days, and authority and brand can get you a long way.
I have built my personal brand through creative thinking, and this deal is yet another example of what can happen when you think big and think outside the box.
Do I have the biggest, most powerful website and brand on the net?
Do I have a personal brand that stands out from the crowd, grabs attention and is remembered?
The goal is to donate at least $100,000 of this money to HEAL.co.uk, I imagine that the final figure will be a lot higher.
I got involved with HEAL last year, a good friend of mine does a lot of work with them, and I agreed to do the cycle ride to help raise much needed funds. If we hit our targets, this deal could be life-changing for many people.
What Is ConstructZero?
I think this video can explain it far better than I could, and Mark’s passion is clear for all to see:
If this may be a project you would like to get involved in, no matter how small a contribution, simply visit their How can you help page.
Or, email me at: firstname.lastname@example.org with the subject “ConstructZero”
I will be doing lots of interviews, initially on blogs and websites, I will be speaking at more events this year, and the goal is to eventually be featured in mainstream media. If you would like to interview me, contact me at email@example.com
And remember, the Internet gives us all the tools and potential to have a million dollar personal brand (and beyond).
Please leave your comments or questions below.
| tag this | digg this | trackback | comment RSS feed
Subscribe to my FEED and I will tell you where Bin Laden is hiding