Why Most Business Owners Aren’t Rich

What is the single thing that the pros, the A-listers and the uber-successful people in this industry ALL do, that you probably don’t?

Today I am going to shed some light on this discovery, I will be making a little confession, and for all you UK readers, there will be a unique chance to meet with Barry and I in person.

Over the past two years I have been lucky enough to spend a great deal of time in Masterminds, seminars and private networking events for the 7 and 8 figure earners.

They don’t know it, but during this time I have been studying them, and trying to find out what they do, that I didn’t do, and what most people don’t do.

I noticed a few small patterns, such as:

* They were all very confident in their own abilities
* They tested, and then tested again
* They valued their time very highly

But there was one thing that they all do, and what’s more, they do it on a massive scale and take it very seriously.

Ready?

They invest heavily in their self-education.

Ok, sounds kinda boring right?

But here is the thing… these guys are mega successful, they could all retire tomorrow and never have to work again…

So why bother learning more?

Also, these guys are at the top of their game, in fact, in most cases, there is no other company in their industry that is more successful.

Again, so why bother learning more?

But I realised recently, and in part due to having numerous chats with Barry, who as a self-made millionaire himself, puts self-education as the number one factor in his success… I realised that this focus on improving, and learning more, is what got them there in the first place.

I was more the kind of guy who made the excuses like:

* Most ebooks are probably crap
* If it is so good, why are they telling people about it?
* I prefer to figure stuff out for myself
* etc…

But I can assure you that my attitude has done a 180 degree turn in the past year.

I have bought over 80 books from Amazon alone, and invest over $30,000 per year in my education. That includes books, digital products, travelling all over the world to network with the best, going to events, buying software, being a member of paid sites etc…

Now, could I use that $30,000 and vastly improve my lifestyle instead?

You bet I could!!!

I could go out tomorrow and get a nice new sports car, and it would be great, for 12 months or so…

But I know that the $30,000 is an investment, and unlike a bank account during recession, once you have made a deposit of knowledge in your head, NOBODY can take that away from you.

It is yours for life.

So even if this $30,000 investment earns me just an extra $8,000 per year… if I work another 30 years, that would be an additional $240,000

The reality is that it ALREADY earns me a lot more than $8,000 per year, in fact, it more than pays for itself, and that is not including the new contacts and opportunities I get.

I was lucky enough to see the office of Ryan Deiss in Austin, Texas recently… and what amazed me the most was the amount of products he had there. In fact, there was a special room just to hold them all.

I once quizzed him on it during a meal, and he said: “Dean, even if I buy something that is terrible, at least I will have learnt what NOT to do.”

How different is that way of thinking compared to yours?

So once again, Barry and I are going to be investing in our self-education, video is an area we want to get into, and yes, we could read some forums and spend months cutting through the nonsense, or we could figure it out for ourselves…

OR,

We could fly the Internet’s leading video expert (Perry Lawrence from AskMrVideo.com) from New York to spend a few days with us where he will privately consult with us, ensure we have the right equipment, walk us through making and editing some videos, help us create a studio in our office complex etc…

Which is exactly what we have done.

In fact, we just found out that whilst he is here, he is going to be hosting this video marketing event, so even though we get to spend a few days having one-on-one time with him, we are going to take time out of our weekend and go and see him at that event as well.

And for those of you thinking that we would get free tickets, considering we flew the guy down here in the first place… wrong.  We will be paying full price. (there is a lesson in perceived value here, if you get something for free, you don’t perceive it as valuable)

Anyway, for those of you in the UK, you would be more than welcome to come to this event. We would be happy to meet you for a beer afterwards as well.

Signup here (NOT an affiliate link)

I must stress though, this is not our event, we are not associated with it in any way, and we are not even on affiliate commission to encourage others to come.

If you want to come, then great, makes no difference to us… but, now might be the time to start doing what the pros do, so if you live in or close to the UK, get yourself down to Heathrow on Novemeber 23rd.

Hope to see you there.

Dean