What is Creativity?
In Buzz Marketing | 6 comments | permalink
What is creativity?
One of the main aspects of creativity that I enjoy is the concept of taking existing objects and combining them in different ways for new purposes. For example, Gutenberg took the wine press and the die/punch and produced a printing press. In fact, experts have since described creativity as “a simple definition of creativity is the action of combining previously uncombined elements.”
For me, nothing demonstrates this better than the following video. It shows clips from George Bush and Tony Blair, edits them into a new sequence, and adds music… the result….
Creativity.
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