Text Link Advertising

Just thought I’d reply to a few of your points:

*Could get banned

I seriously doubt it.

*Could lose the ability to pass PR from your site

True – but only if you are linking out to unrelated sites. That’s something you can monitor when approving links.

*Inner pages could stop passing PR

How so?

*You could lose some of your current PR

Not true – that would only happen if your site’s PR was reduced relative to the PR of all other websites, and that would only happen if you stopped building links to your site for a long time.

*You are leaking link juice

So?

*If you link to an industry other than your own then you are linking to NON-RELEVANT sites (Read about HUBS for more info on why this is vital)

Agreed

*Leaking traffic

I personally hate that argument – it’s used by a lot of people to ‘protect their traffic’. Point is, if you link out to quality resources, you wont lose your readers. Instead, you’ll gain their trust for recommending good reading material to them.

*You could be using that space to do relevant link trades with authority sites. Therefore you are losing out on new traffic sources

True

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Hope it helps.

I think high quality sites have little to lose from selling text links, but they should only sell advertising if it’s lucrative enough, and should protect their brand religiously.

But please, no more talk of protecting readers and traffic

Apparantly your beliefs go against everything google is officially saying AND goes against the evidence of many major sites who can no longer pass PR.

Hang on mate, before you get all antsy on me, here’s the thing – I DO know about Google’s stance, and I HAVE been following what Matt Cutts says. As it stands, I’ve also done a lot of research on what actually happens and how Google tracks link-selling.

My main issue was (and still is) with these statements:

*Could get banned
*Inner pages could stop passing PR
*You could lose some of your current PR
*You are leaking link juice
*Leaking traffic

And out of those, only the first two are contentious points (for the latter three you havent replied…)

When I’m talking about selling text links, I’m talking about intelligently selling text links, not using programs that leave a trace in the code and can be tracked via Google’s algorithms (which is what I believe happened with phpbb.com and statcounter.com).

My view on text links is that if you’re linking out manually to advertisers AND they are in your related industry AND they are paying well, then you have nothing to worry about.

Paid text links are against Google’s guidelines, and they ask you to attach a link condom (‘no follow’ tag for readers who don’t know what that is).

However, I have two things to say to that:

1) It depends on whether Google can determine a link is ‘paid’ or not.

2) Sites that have lost their PR passing potential have made stupid mistakes by linking out to unrelated sites and using advertising codes that can be tracked as paid link scripts by Google’s algo.

As far as I’m aware, TLA’s script is not detected by Google’s algo – plus there are major SEOs who use TLA (and indeed, who run TLA), so I figure those guys must be doing something right.

I do recommend to all clients that they should buy links for traffic first, link juice second.

But it’s all about how Google can track paid links.

Remember, Google’s isnt the law, and if they say you can’t do it, doesnt mean you cant do it.

Really ! i didn’t understand that what he trying 2 say ……If someboy has know that what was he thinking about or doing it realy so tell this me clear meaning plz .