I am getting some testimonials together from the clubs currently using the system so will be adding those.

Any other comments people, I’m all ears!

Nice site and idea… great that you have no competition.

To add some points:
1) Make the free trial red star thingy bigger. I was looking for it and it still took a while for my eye to see it.

Since I find the eye is attracted to the orange bar, then the swimmer… the trial is just out of eye line. If you made it bigger and brought it left more people would be more attracted to it.

However, on that free trial page you want to resell the benefits. Assume a user goes straight for the trial they’re probably not going to just enter their details as they know nothing about it. So restate your main benefits and features.

2) Redo your front page with benefits. Move the user login and latest news to another page. Think about who you want your website to attract… current clients or new clients?

So your front page should be spelling out benefits and what it does. I’d replace the 3 boxes with a short sales page type thing that speaks to swimming club managers…

e.g. “Want an easier and more efficient way to manage your swim club? Tired of sorting through piles of paper? Want access to your swim club records from anywhere… not just locked in the office? …”

3) Pricing, could you space out the payments more to make it more appealing. E.g. Have an installation fee and then a monthly payment of x.

That way the initial payment isn’t such a huge investment but you cover your costs with the installation fee. Then you’re very unlikely to have many cancellations because they’ve paid that upfront fee and the system is integrated with their club.

4) I think the copy is a little weak… or kind of nonexistent depending on how you look at it. I assume you’re involved in a swim club and that’s how all this started so you should tell your story on the website.

Talk about how you were frustrated with no solutions and you had web design experience so you went away and did it. That way you make yourself into a fellow swim club manager (a friend) instead of a company trying to get money.

Ok… that went on a little longer than I planned so I’ll stop now!

Hope it helps,
Craig

Ben, I have a problem with your free 30-day trial. Firstly, you’re asking for way too much information. Secondly, you’re asking for a ‘commitment’ to the £449 option or the £249 option when people sign up.

I’m sure you’ll find it much easier to get people to sign up if you stagger the requests for info. Ask for their name and email first, so you can get them on your list and follow up if they don’t complete the signup process.

On the next page, ask them for their login password and for agreement to the terms. They should be able to enter the name and address of the club from within the software, right? If not, have that on a third page.

I’m not sure why you need them to select option 1 or option 2. Presumably you would only give access to an option 2 account for the trial, and upgrade it on request if they’ve paid?

Make it as easy as possible for people to sign up. Keep track of those who don’t complete the process and follow up with them.