When Social Proof Meets Passion
In Buzz Marketing, Off-Topic, Video Clips | 2 comments | permalink
Social proof is one of the most powerful factors in marketing… if you have never heard of social proof before, it is the reason you are drawn to a crowd, the reason you don’t like to go into an empty restaurant, and the reason you want the same gadgets as your friends.
I just stumbled across an incredible video that shows what happens when social proof and passion combine… as you can see, the results can be incredible:
Are you using social proof in your business? If not, we should talk.
Dean
PS: Pass this video on to a friend, at the very least it may cheer them up.
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2 COMMENTS
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That’s awesome!
I find it especially noteworthy to see the buildup. It takes a long time till the second person joins and still a long time till the third person joins. The fourth comes after a short while and then, before you know it, there’s a dancing crowd.
You’re seeing exponential growth that is very typical for social proof effects.
Really cool video. Thanks for sharing.
Cheers,
Shane
Shane´s last blog ..Interview with List-Building Virtuoso Jonathan Gunson
I love the dancing crowd is brilliant, I think this is solid proof that “if you get a few on board, the rest shortly follow”
Good stuff, keep it up.
Jason.