I love teaching and helping others… so you can imagine my joy when I saw this inspirational beat poet talk about “what teachers really make”.

Enjoy

Below is a video I did in Dubai recently… the camera work was less than perfect, but amongst other things, I talk about getting paid from your distractions…

check it out:

Want to work one-to-one with me in 2010? 4 Spots remaining, this is for serious business people only!

Contact@DeanHunt.com if you are interested.

Did you know that whenever you use Twitter management tools like TweetDeck you automatically promote those companies with every tweet you make?

Up until now, there was no choice, you HAD to do it…

The game just changed… check out this quick video on how to get free marketing and branding from Twitter itself.

Go grab your free copy here: TweetBrand = Twitter Branding

Look again at the title of this blog post… did you come check out this post because of that title? If so, you just got drawn in due to one of my content blueprints… the good news is that I am going to show you how to do the same, and get loads more traffic to your website.

This blueprint is a simple one, and it works on two main levels (more on that in a moment)…

So jot this down:

Dean’s New Year Hack Blueprint:

“XXXX Hacks for X Success in 2010″

As always, it is simply just a case of replacing the X’s to match your topic and niche.

So let’s look at some examples:

“Kitchen Hacks for Restaurant Success in 2010″

“Body Hacks for Fitness Success in 2010″

“Windows Hacks for Office Success in 2010″

“Credit Card Hacks for Debt Success in 2010″

etc…

TIP: If you want to spruce this up further, simply listify your content.

e.g “7 Content Hacks for Blog Success in 2010″

Simples!

Or if you are super confident…

“Top 5 Engine Hacks for Racing Success in 2010″

It really depends on the content and your style as to how far you go with this…

This blueprint works for a few reasons:

1) It fits in with the start of the New Year… people will assume it is brand new information, simply because it is for 2010…. it is also very topical.

2) The word hacks suggests something that is a shortcut, a trick, an exploit… like it or not, we ALL get turned on by that on some level.

3) If you add the list element, then you have the skimmable content factor as well.

So now it is your turn… take this blueprint and go create a blog post, email, article, video etc… you will find that this blueprint will get more attention, clicks, comments and links than regular content.

Remember, the headline is the most important part.

Enjoy, and post your efforts in the comments below.

Dean

PS: Happy New Year everyone… I have been ill in bed for almost a week, so finally getting back into action.

PPS: Quick question… if you had the choice, would you rather I showed you how to find and develop your own blueprints? Or, would you prefer that I found them and shared them with you?

I was recently at a local Italian restaurant called Orsino, which is located in Hove (south coast of England)... and they gave me a lesson in how to LOSE a lifetime customer with one stupid and greedy act.

Disclaimer: I appreciate that this act may have been the acts of just one or two employees, and may not represent Orsino as a brand.

So here is the quick back story…

I have eaten at Orsino’s at least 10 times in the past few months alone…

I have taken girls, business colleagues, clients and friends…

I also recommend the restaurant to local people, so it is fair to assume that I was set to generate thousands of dollars for the restaurant as a customer and via word of mouth.

That was until greed took over…

Here is what happened: We finished our meal and asked for the bill (the cheque).. we paid, and I gave my usual, generous tip in cash. (not the norm in the UK)

However, just as we were about to leave, we noticed that the receipt for our meal had been craftily folded over part of the way down.

We opened it up to see what was being covered, and here is what it said:

“Service charge of 10% included: = £10.50″

Note: both the percentage and the amount are purely for the purpose of the story, I don’t recall the exact amounts.

Now, I am not a huge fan of compulsory service charges, but I appreciate that often restaurants decide to include them, and I go along with it… BUT, to conceal the service charge in the hope that the customer won’t realise, and therefore add an additional LARGE tip on top of the service charge, is in my opinion, nothing short of fraud.

Needless to say, we scooped up our additional tip, and will now no longer be eating at Orsino ever again.

I estimate that in an attempt to make a few pounds extra, they have lost a customer that was potentially worth thousands of pounds lifetime value to them.

So what is the moral of this story?

Focus more on the lifetime value of a customer, and don’t try and get a quick buck in the short term… especially if that involves being sneaky, aggressive or dishonest.

For the staff or management at Orsino, feel free to contact me with an explanation, I am more than happy to publish your thoughts on this matter.

Dean