What are the best marketing events in the industry?
I can only base this decision on the events that I have attended, and there are three that really stand out to me… this post, for the first time, will share those.
Disclaimer: If your event isn’t in this list, that doesn’t mean I didn’t love it… I only have room for a top 3 here, and these are solely based on my opinion.
Ok, so before we dive into the top 3 best marketing events, I want to stress one secret I have noticed: It is the person(s) behind the event that are the single biggest factor to a great or terrible event.
With that in mind… in no particular order, let’s dive into number THREE.
Ryan Deiss and Perry Belcher’s Traffic and Conversion Summit
I am yet to hear a bad word about this event. It is more advanced than most marketing events, but if you want to take things to the next level and hear about exactly what is working in Ryan & Perry’s business, then this is the place to be.
I once saw a guy who went through 4 notepads of notes just from one day at this event.
If you want to be sold opportunities or shiny objects, this is not the place for you… if you are just getting started, this is not the place for you… but for everyone else, this WILL transform your business.
James Schramko’s Fast Web Formula
I could write an entire series of blog posts just about this event.
James’ specialty is drilling down into the details and mapping them out so that others can replicate it.
He is one of a few promoters that puts a heavy emphasis on delivering a LOT of information with little to no pitching.
It isn’t easy to travel all the way to Australia, but I did it twice and it was worth every cent.
Heck, it even turned me from a 70 year old man into a 20-something guy…
And last but certainly not least…
Anything by Ryan Lee
This year I have only been to a few events, and the vast majority of them have been Ryan Lee events.
I spoke at the SAM event he did with Chris Farrell and Andrew Lock in April (my short and bizarre presentation is below):
I then spoke at his Dot Com Xpo later in the year, and it was equally incredible.
Here are a few reasons I love Ryan Lee events:
1) The dude is a funny son of a bitch.
Seriously, sitting through days of content isn’t always easy, especially for someone with my attention span. But Ryan’s wit and humor keep it fresh, edgy and entertaining.
2) He puts principles before profits.
The same applies to all people in this blog post, but Ryan is really pioneering the zero-pitch movement right now.
3) He chooses speakers based on quality, respect and friendship as opposed to how much money they can suck from the room.
Many of the early events I attended were the opposite of this, I saw event organizers who were scared of some of the crazy speakers they invited to pray on their audience.
So there we go… three of the best marketing events I have ever been to.
A special mention should go to Yanik Silver and his Underground events… they are incredible. I would have included them in the main list, but I haven’t been able to go for a few years.
Remember, you can change your business from just one event… heck, just one connection at one event… I have done it often… so come hang with me personally at Ryan Deiss and Perry Belcher’s Traffic and Conversion Summit with this link…. and the drinks are on me.
I promised the attendees that I would share my slides, some vids etc with them when I returned… so this is that post. I have also included a couple of cool pics and stories from the event… oh, and a video lesson on how to get the most out of events BEFORE you even go to the event.
There were a lot of jokes, videos and improvisations in the presentation… below are some of the videos from the slides.
Ryan Lee vs Dean Hunt
We made this video to playfully engage Ryan to help my client and I brainstorm.
We made this as a birthday gift for Ryan.
ListAnimal – Animated Demo Video
My agency made this video for ListAnimal (coming soon)… we did it on an insanely tight deadline, but it came out well. If you would like one of these types of videos for your business, let me know.
Give Your Business a CUTTING edge
This video got a round of applause… we wanted to introduce our new agency with a bang, this had people on the edge of their seats. If you would like an attention grabbing promo video like this one for your business, let me know.
SkullNinja – weird attention grabber
This got us in the door with a potential client.
Cheers – from a hairy guy
Combining flattery and weirdness, this video was made for a shot glass app company.. they liked it so much that they posted it on their fanpage… we are now in talks to be their video team for future projects. If you would like to attract high value clients and partners with these kinds of methods, my team and I can do it for you.
How to get the most out of an event, and save money on hotels etc…
For those of you who made it to the event, it was great connecting with you.
Below is what some nice people said about my ramblings:
I have posted a video below… it is a strange one in the sense that the ONLY purpose of the video is to capture the feel and “vibe” of the agency. You get bonus points if you can spot me in the video. Enjoy