Making The Most of a Seminar or Networking Event

During the past 12 months I have been thrown head first into the world of networking, seminars, mastermind meetings and conferences all over the world. Today I would like to share with you my number one tip for the first thing to do when you return from one of these events.

Ok, you have got back to your home or office, one of the first things to do is look through your wallet and pockets and compile all the business cards you were given at the event.

Also try and remember the websites of anyone who interested you but you don’t have a business card from.

Once you have this data, simply go through them one by one and send them an email.

WARNING: Do not attempt to automate this process. The emails MUST be highly personal.

Here is what I aim to include in the emails:

* Remind them who you are (e.g the tall English lad with the weird dress sense and dodgy sense of humour)

* Say that it was great meeting them (unless it wasn’t, in which case, don’t bother emailing them)

* Mention one line (one line only) on a way in which you could work together in the future

* Include a personal story or event that would prove that the email is not automated (e.g I still can’t believe the curry in that restaurant)

* Thank them for their time, and leave your URL in the footer of the email

Insider Tip: Write some notes on the back of each business card to remind you who that person is. Trust me, they may be fresh in your head now, but in 6 months, it may just be a name. So for example, write: “Joe Blogs Is the main coding expert for Google”

Now, this may seem a painfully long process, but if you genuinely enjoyed meeting these people, then it is the least you can do. Also, by doing it as soon as you return home, you are fresh in their minds.

Remember, it is not who you are, it is who knows you

Enjoy.

Dean - Back in Madrid