Making The Most of a Seminar or Networking Event

During the past 12 months I have been thrown head first into the world of networking, seminars, mastermind meetings and conferences all over the world. Today I would like to share with you my number one tip for the first thing to do when you return from one of these events.

Ok, you have got back to your home or office, one of the first things to do is look through your wallet and pockets and compile all the business cards you were given at the event.

Also try and remember the websites of anyone who interested you but you don’t have a business card from.

Once you have this data, simply go through them one by one and send them an email.

WARNING: Do not attempt to automate this process. The emails MUST be highly personal.

Here is what I aim to include in the emails:

* Remind them who you are (e.g the tall English lad with the weird dress sense and dodgy sense of humour)

* Say that it was great meeting them (unless it wasn’t, in which case, don’t bother emailing them)

* Mention one line (one line only) on a way in which you could work together in the future

* Include a personal story or event that would prove that the email is not automated (e.g I still can’t believe the curry in that restaurant)

* Thank them for their time, and leave your URL in the footer of the email

Insider Tip: Write some notes on the back of each business card to remind you who that person is. Trust me, they may be fresh in your head now, but in 6 months, it may just be a name. So for example, write: “Joe Blogs Is the main coding expert for Google

Now, this may seem a painfully long process, but if you genuinely enjoyed meeting these people, then it is the least you can do. Also, by doing it as soon as you return home, you are fresh in their minds.

Remember, it is not who you are, it is who knows you ;-)

Enjoy.

Dean – Back in Madrid

  • http://renegadeconservatoryguy.co.uk/ Renegade Conservatory Guy

    Hi Dean

    I use a different tactic. Don’t take any business cards with you, don’t talk to anyone, and then make a quick getaway at the end.

    Then you don’t have the painfully long process afterwards!

    RCG

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  • http://deanhunt.com Dean Hunt

    Matt,

    haha, it was great seeing you there.

    I am not sure it is painfully long, it took me 15 mins to email everyone this morning.

    You missed a good night though buddy.

    Speak soon.

    Dean

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  • http://renegadeconservatoryguy.co.uk/ Renegade Conservatory Guy

    I’m sure I missed a good night.

    I’ll hold you to the weekend in Madrid. Make up for it then. Unless of course you fancy a night in Wakefield?

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  • http://deanhunt.com Dean Hunt

    You are more than welcome buddy.

    ref Wakefield, I hear it is the pulse of the UK, but I may pass for now ;-)

    Dean

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  • http://imtrip.com Tom

    Very nice article, I think that’s even true for any business relation you can have, after the first time you met them, your bank, lawyer, supplier… so, as you say, they know and remember who you are, not just one of their many clients.

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  • http://reitips.com JP Moses | REI Tips

    Great tip, Dean.

    Another good one – while you’re on the plane ride home, actually write and mail a postcard to each person you met and want to continue a relationship with.

    They get it often times right when they get home or the day after, and anything you took the time to hand write and stick a stamp on makes an even bigger positive impact.

    Hat tip to Alex Mandossian, from whom I learn that.

    …jp

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  • http://business-networking.blogspot.com/ Dave Clarke

    Great tips. Follow up is critical. I find it a good idea to put that follow up time in the diary at the same time as putting the event in.

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  • http://www.correctmindforweightloss.com David Maleney

    Postcard reminders work well.
    I wrote 50 of them after a Jack Canfield seminar last August.

    Nuts!…I forgot to send them out!

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  • http://www.thehumanmind.co.uk Thomas Gray

    Dean. A very good system indeed. However I like to automate the process a little bit. I just have a script that I can enter the category of the person + their business and some notes about them.

    I suck with bits of paper. The stuff litters my desk.

    Glad you got back OK…

    Tom

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  • http://ZowocoMarketing.com zowoco

    You are so right: good marketing is that you send personalized emails one at a time. Being sincere will one day pay you big dividends! :)

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  • http://emoneymarketing.com Jag

    Hi Dean,

    Good points especially the one on personalizing the emails. You want to be talking to a real person who made some time for you. Not treating you as one of the thousands out there.

    Cheers,
    Jag

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  • http://www.itslingerieparadise.com Sandrine

    Thanks once again for these great tips Dean. I am still somewhat of a newbie in the business (only 6 months) so all the information you provide us regularly is of great help for me :-)

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