Is a Long Salespage Essential?

In Buzz Marketing | 18 comments | permalink

Love em or hate em, we are told over and over that long sales pages are used for one simple reason….

they work!

But is it possible to get people to try your product without one?

If you are reading this, you are part of an experiment to discover the answer.

sales page

Below, I have simply put some bullet points based on the chapters from the book that Barry and I have written.

At the end of the bullet points, if you are intrigued or excited to read the book, there is a special link that allows you to get the book AND 21 days test drive of BuzzProfits for just $1 (less than 70p).

For all of you who hate long sales pages, let’s see if you are correct or not:

What Brand New Buzz Strategies Will You Learn From Our Book?

Let’s have a quick flick through the chapters:

  • The techniques that crashed my web server due to insane traffic levels
  • How to stand out from the billions of other sites on the Internet
  • Why flying midgets could transform your business (yes, you read it correctly… “Flying midgets”)
  • How to spread a “viral disease” faster than Paris Hilton
  • How to ensure you never have to go to your websites funeral
  • How to prevent your website from becoming Billy No Mates
  • How to write killer headlines that will help your content stand out
  • I will show you why sinners are winners with the Seven Deadly Sins (Your site visitors ARE all sinners!)
  • How to compete with the mega sites without spending a dime (Create Million dollar promotions for FREE)
  • How to blow your competition away by pulling the social trigger
  • How even crappy writers can become creative and inspired writers (You do NOT need to be an expert writer)
  • Where to promote your killer content (The best sites for spreading your message)
  • How to exploit social media websites for huge traffic bursts (Warning, highly controversial)
  • How to become a hit-man of the publicity world
  • How to master the art of being almost insane
  • How to hitch a ride to Internet fortunes (Use other people’s success to launch your own global fame)
  • How one word can transform your media success (The most powerful word you will ever use)
  • The secret power of petitions
  • How to harness the power of negative people (Create your own viral army)
  • How to give a news reporter an orgasm
  • Learn how to spend other people’s money (Don’t have a 6 figure budget? Don’t worry, I will show you how to spend other people’s money)
  • How to write a killer press release (Includes a tried and tested killer press template)
  • How to make 6 figures as an inbox junkie
  • How to profit from the need for read
  • The hidden factors to powerful email titles
  • And a LOT more…

Want to try the book for $1 after reading nothing more than some bullet points?

Get Our Pre-Launch $1 Trial HERE

Note: Unlike some other marketers, we like to be 100% upfront. You get the book and 21 days in the membership site for $1, however, the normal monthly amount is $27. If you don’t want to continue past 21 days, it is YOUR responsibility to cancel.

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18 COMMENTS

  • http://www.seanmcpheat.com Sean McPheat

    Great posting Dean and what you talk about is very topical.

    I’ve toyed with this over the years and there are many variables that you have to take into consideration.

    i.e the offer, the list, quality of traffic, the amount and quality of launch build up etc

    For example, when I put out a sales page I never do it “cold” there is always some sort of a launch beforehand so when I launch the sales page I usually get orders within seconds which means that they have not even read the page! They’ve just gone straight down and ordered.

    Nothing beats a compelling headline and the offer.

    The quality of traffic to the page is very important too.

    If they already know you or the traffic is from an endorsement, even better!

    Look forward to hearing your results, I’ve done loads on this!

    Thanks again

    Sean

    Current score: 0
  • http://DaivRussell.com/Blog Daiv Russell

    With every chapter name being a compelling headline in itself and a $1 price tag, who WOULDN’T order it?

    That’d just be plain silly.

    Current score: 0
  • http://deanhunt.com Dean Hunt

    Sean,

    Thanks for the input.

    Daiv, perhaps, however, those bullets took me 5 minutes to write. A sales page, including copy, editing, html, images, testimonials, videos etc… can take weeks, sometimes months.

    Dean

    Current score: 0
  • http://www.rajaietalks.com Rajaie AlKorani

    I think that if you have authority in a certain niche, then a long sales page is not needed at all. As for creating a product and coming onto the scene for the first time, I think long salespages work best.

    Why? Because every time I finish reading one of those long sales page, I’m very compelled to buy the product (even though I don’t).

    Current score: 0
  • http://deanhunt.com Dean Hunt

    Rajaie,

    The purpose of ANY sales page is to get the sale.

    That it compels you is great, but if you don’t purchase, then it is of zero use.

    Unless you are just a tight sod ;-)

    In which case, hopefully the $1 trial offer will tempt you.

    Dean

    Current score: 0
  • http://HisandHersCreative.com/blog Carole

    I would definitely buy the book based on the copy, but I HATE signing up for things that I have to remember to cancel, because I’m lousy at remembering to cancel.

    Current score: 0
  • http://deanhunt.com Dean Hunt

    Carole,

    I am the same… however, you DONT need to cancel. That option is only there for people who for some strange reason, think that the site doesnt give killer value.

    It 100% does.

    What’s more, we are adding new products to the site every month, and only members can access it, so you would be loco to cancel.

    The book was going to be $97, so you are getting a few months free anyway.

    Dean

    Current score: 0
  • http://www.wealthydragon.com/blog Martin Malden

    Dean, hi,

    I love the concept of a short sales page because I’m terminally lazy :-)

    I never read the entire sales page when I come across one (even if I’m interested in what they’re selling).

    I definitely never read the testimonials – after all, who the heck is going to put up a negative testimnonial..!? So you know what those are going to say before you even start.

    I definitely read any guarantees that may appear and I definitely read the descriptions of features/benefits.

    So for me a sales page needs to:

    * Have a clear statement of the features and benefits
    * Have a clear statement of the guarantee
    * Have a clear statment of the price (including whether it’s one off or monthly – I really liked your last para on that)
    * Have a clear statement of any post sales support the seller is offering.

    That’s about it.

    Cheers,

    Martin.

    Current score: 0
  • http://www.boomersmagic.com Sandy Morris

    I HATE LONG SALES PAGES PERIOD.

    I don’t know about others since I am an old baby boomer but I want to just get to the point and that is usually price!

    Keep all the fancy bs words and just give me the facts.

    Sorry, just don’t like hype which is usually all you get. After you pay you don’t hear another peep!

    Current score: 0
  • http://deanhunt.com Dean Hunt

    Sandy,

    You are not the first person to give those views.

    Thanks for the input. And I assume therefore that I will be seeing you in the exclusive members forum on the members site?

    Dean

    Current score: 0
  • http://HisandHersCreative.com/blog Carole

    Dean,

    I still haven’t gotten around to Itty Biz’s Marketing School, which I downloaded months ago! And before that, I downloaded another program that I can’t even remember the name of, because I haven’t had time for it!

    So, my main problem is that I don’t have TIME for another membership site right now—don’t really have time for a new book either, but when the price is right, I hate to pass it up…. I would LOVE to get the book, but what would happen is that I would add it to my “to read” folder, go check out the membership site ONCE, bookmark it, not have time to visit again, and then forget to cancel, and get charged for the next month, and get pissed off that I got charged for something I’m not using. Then I’d have bad feelings come up everytime I thought about your site, so I wouldn’t visit it even when I had time. (It’s a VERY predictable series of events—I’ve been through it too many times….)

    Current score: 0
  • http://deanhunt.com Dean Hunt

    Carole,

    Sounds like you have some mindset issues.

    All the best.

    Dean

    Current score: 0
  • http://www,strangeduck.com/blog Irene Duma

    I’m interested in how your experiment turns out because I really want your short copy to work. I really do.

    I hate long sales copy – to me it’s cheesy, over-hyped, over-exaggerated hyperbole and I don’t trust it – nor most of the sites that use them. I especially hate the testimonials from people like Bob and Anne, and the thousand dollars of extra free goods you get with your $29.00 purchase.

    Last year I decided to check an offering out – mostly to see if I would get ripped off, figuring as a web developer kinda gal I oughtta know this stuff so I can tell my clients. And boy what a nightmare. The $2.97 special ended up being $44 dollars after the upsells and charges for service and handling were figured in. Then came a $500 extra charge on my credit cad bill for the course binder I had unwittingly bought and then had to pay a customs duty for at the door. Seems that by giving them my credit card # I had agreed to everything in the 25,000 word copy letter – and this was hidden somewhere in there in the dreaded “fine print.”

    Then my email asking them how to stop the service was ignored – and they started charging me recurring charges on my credit card for the program at regular prices. Yes, I had agreed to that in the copy too and it took 3 phone calls and 3 months to finally get it stopped and the money returned. The woman on the service line actually thanked me for not screaming at her as all the other customers do, which goes to show that they have many “happy customers.”

    Is that the business model? Grab the credit card # and run up charges? I’d expect this from a porn company, not a “respected” internet marketing school that sits on the first page of the SERPs. But then again, the latter is only because they have a high paying affiliate offering for their product, and is being hyped up the wazoo on a gazillion other scammy long tail pages by people who have most likely never tried the service.

    So there. There may be suckers born every minute, but should we try to take advantage of them?

    The rub? The $500 binder with 6 CDs was actually good and worth the money. Very comparable to other courses out there and I still refer to it. But I will never buy from these guys again or tell my friends about them. Nor trust them.

    So – go short sales letter go. Not that they ensure that the product/service providers are any less scammy, but one may actually have a better chance at reading all the text and catching the crap in the fine print before one gets soaked.

    Cheers.

    Current score: 0
  • http://www.strangeduck.com/blog Irene Duma

    Hey Dean – I goofed on my URL and put a comment instead of a period in my URL. Can you fix please? Much thanks. And thanks for making your recurrent charges known up front like that, though I still think a reminder letter before expiry to be a more customer friendly approach.

    Current score: 0
  • http://awritinggeek.blogspot.com Mrinal Bose

    I hate long sales pages, and always try to avoid them. I find your short, up-front sales page much more readable and attractive. But sorry, I’m not tempted. May be I don’t want to make six-figure as inbox junkie.

    Current score: 0
  • http://deanhunt.com Dean Hunt

    Mrinal,

    Thanks for your honest feedback.

    Ref the inbox junkie chapter… that is a good chapter ;-)

    Not as it seems though.

    Dean

    Current score: 0
  • http://www.4urworld.com Teresa Caldwell

    I hate long sales pages. I too just go to the bottom of the page to see the price. But I have never seen anything you have done that wouldn’t make me want to read every word of any sales page you created. Never bored with anything you create.

    Current score: 0
  • http://www.millionaireacts.com Millionaire Acts

    Hi Dean, I just want to let you know that you are included in my list of most admired bloggers :)

    http://www.millionaireacts.com/289/most-admired-bloggers.html

    Current score: 0