Human Psychology 101
In CopyWriting | 15 comments | permalink
Welcome to human psychology 101.
Recently I did a post where we looked inside the human brainbox
In that article we looked at a psychological experiment with two people and $100.
I asked you to find the moral of the experiment, and how it could apply to your business.
There were some superb answers, and do you know what… EVERYONE was correct! Why? There is more than one way to skin a cat… in other words, there wasn’t just one correct answer.
However, some correct answers are more correct than others
so here is my take on the experiment:
Firstly, as humans we hate being on the short end of the stick. It is a hugely powerful factor, and is one of those psychological mysteries that you can harness to empower your business.
You see, people don’t like to think that other people have something better than them, this is the reason that people spend a fortune on cars.
So here is a principle that you can test for your business that has been tested in the dating industry, and to date has made over $18 million.
What you do is simply give away your best stuff!
Bear with my madness…
You see, when a normal business owner discovers something amazing, they generally tend to try and find a way to charge as much money as possible for it.
However, the customer is not going to trust or believe you.
So this principle works by giving away your best stuff, then the customer will think “Jeez, if he is giving this away for free, then his paid products must be mind blowing”.
By doing this you are giving your customers the long end of the stick instead of the short end. You are doing the 80/20 split in their favour, and this means that not only will you not annoy them, but they will trust you and want to purchase from you.
This may sound like business advice from a hippy, but this has been proven as a psychological and business winner.
So there you have it, your very own hack into the weird world of the human brain sack.
Enjoy!
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