Comments on: How to Save the Music Industry – The Perfect Distribution Model? http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/ The highly acclaimed and controversial Internet Entrepreur Dean Hunt shares his off-beat views on success, marketing, personal development and some wacky humour. Why? Because everyone is entitled to his opinion Thu, 11 Mar 2010 16:00:38 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Chris http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/comment-page-1/#comment-48110 Chris Sun, 25 Nov 2007 01:07:20 +0000 http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/#comment-48110 NO one has asked me either but I think the music industry is going to change to no longer produce CDs or whatever you want to call them. I see artists creating songs and releasing them one at a time. You can download them for $1 each and then when the downloads slow down they release another single. After the artist has several singles that have all been downloaded x number of times they go on tour and sell T-shirts for $25 at concerts that cost $0.50 to make - that is where the real money is! NO one has asked me either but I think the music industry is going to change to no longer produce CDs or whatever you want to call them.

I see artists creating songs and releasing them one at a time. You can download them for $1 each and then when the downloads slow down they release another single.

After the artist has several singles that have all been downloaded x number of times they go on tour and sell T-shirts for $25 at concerts that cost $0.50 to make – that is where the real money is!

]]> By: Steven Henderson http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/comment-page-1/#comment-45188 Steven Henderson Tue, 13 Nov 2007 16:33:00 +0000 http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/#comment-45188 Yeah - segmenting the product spec for different market tiers is pretty standard in some industries - like computer and related hardware for a start. I once saw some interesting data from an experiment in software download pricing. When customers were asked to pay the amount THEY deemed the software to be worth, the actual revenues generated were higher than from any fixed price model - no matter what price point was chosen! If you think about it, it makes sense because some customers always pay less that they would be prepared to under any fixed price model. In this context, all customers would have to make some donation for the superior spec - but they could set their own amount. Another interesting thought from the IM sphere - if a fixed price model is dear to your heart - there is adaptive tracking software available that will run split tests and adapt heuristically to favour the better performing choices. i.e. set the price to the fixed level that generates most total revenue. I prefer the variable donation model. The recording industry is run not very nice people, mostly dinosaurs with hooked noses clinging on for dear life to a discredited business model in a discredited industry. Good riddance to them. Yeah – segmenting the product spec for different market tiers is pretty standard in some industries – like computer and related hardware for a start.

I once saw some interesting data from an experiment in software download pricing. When customers were asked to pay the amount THEY deemed the software to be worth, the actual revenues generated were higher than from any fixed price model – no matter what price point was chosen!

If you think about it, it makes sense because some customers always pay less that they would be prepared to under any fixed price model.

In this context, all customers would have to make some donation for the superior spec – but they could set their own amount.

Another interesting thought from the IM sphere – if a fixed price model is dear to your heart – there is adaptive tracking software available that will run split tests and adapt heuristically to favour the better performing choices. i.e. set the price to the fixed level that generates most total revenue.

I prefer the variable donation model.

The recording industry is run not very nice people, mostly dinosaurs with hooked noses clinging on for dear life to a discredited business model in a discredited industry. Good riddance to them.

]]> By: Nick The Geek http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/comment-page-1/#comment-43770 Nick The Geek Fri, 09 Nov 2007 12:42:28 +0000 http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/#comment-43770 Hey Dean From memory Saul is the (business/otherwise?) partner of Trent Reznor of Nine Inch Nails who likes to really push the envelope creatively and also marketing-wise too. Some more info for ya: http://www.digg.com/search?section=all&s=trent+reznor I've been saying to anyone who got me drunk enough for the last 5 years the answer to music piracy was to ask for a donation for the music and make money from the concerts and merchandising. Oh well ... too radical an idea until now then ... Hey Dean

From memory Saul is the (business/otherwise?) partner of Trent Reznor of Nine Inch Nails who likes to really push the envelope creatively and also marketing-wise too.

Some more info for ya:

http://www.digg.com/search?section=all&s=trent+reznor

I’ve been saying to anyone who got me drunk enough for the last 5 years the answer to music piracy was to ask for a donation for the music and make money from the concerts and merchandising.

Oh well … too radical an idea until now then …

]]> By: evolvor http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/comment-page-1/#comment-42690 evolvor Mon, 05 Nov 2007 22:30:59 +0000 http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/#comment-42690 Agreed. I recently discussed pretty much the same thing. It's obvious this is the way to do things, why is it so hard to make it happen? Stubborness. It will take some time. http://www.evolvor.com/2007/10/30/how-should-i-distribute-my-music-on-the-web/ Agreed. I recently discussed pretty much the same thing. It’s obvious this is the way to do things, why is it so hard to make it happen? Stubborness. It will take some time.

http://www.evolvor.com/2007/10/30/how-should-i-distribute-my-music-on-the-web/

]]> By: Innovation Catalyst http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/comment-page-1/#comment-42682 Innovation Catalyst Mon, 05 Nov 2007 21:42:52 +0000 http://deanhunt.com/how-to-save-the-music-industry-the-perfect-distribution-model/#comment-42682 I've been posting about this for the past month or so. I think the business model for the music industry is evolving from "live performances to promote record sales" to "MP3s to promote live performances." Witness the calamity created by Hannah Montana ticket scalping - state legislatures are intervening to make sure their constituents get reasonably priced tickets. People are willing to pay a lot of money to see their fave performer, but are not willing to pay much for their recorded music. Also, some believe the subscription model will win out over the iTunes model, but Napster's recent problems don't support that notion. People like to possess their music and take it with them. I’ve been posting about this for the past month or so. I think the business model for the music industry is evolving from “live performances to promote record sales” to “MP3s to promote live performances.” Witness the calamity created by Hannah Montana ticket scalping – state legislatures are intervening to make sure their constituents get reasonably priced tickets. People are willing to pay a lot of money to see their fave performer, but are not willing to pay much for their recorded music.

Also, some believe the subscription model will win out over the iTunes model, but Napster’s recent problems don’t support that notion. People like to possess their music and take it with them.

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