Are you looking to generate a profitable personal brand that will be popular, respected, and liked?
Here are some tips to help achieve a visible and credible brand… that I wish I knew when I was starting out:
What Makes Your Brand Different?
1) First start with who you are and one area that makes you different… for example, perhaps you like to add humour to your work, perhaps you are angry with the way the rest of the industry works, and want to rebel against it, perhaps you focus on a specific area… choose one aspect of your character and then magnify it.
Content is King
2) Content is King – regular, high quality content is a great way of getting respect…. but, if you are just starting out, then I recommend trying a guest blogging strategy… in other words, for every 3 blog posts you write, offer one of them on a competitor’s blog. This will get you recognised, it will get you free traffic, you get credibility through association, and you are networking with other big names.
Promote Your Content
3) Use what I just this minute decided to call the content circle of life….
Quite simply, you create the content, publish it, then tweet it, facebook it, email it to your list, mention on any relevant forums, email friends and contacts, submit to any relevant sites and then repeat for each new piece of content. People dont magically find content, you have to get it out there, especially at the beginning. So each time you have an idea for content, go through the circle of steps.
Interviews Are Gold
4) Interview your competitors, ideally via Skype. This is not only great content, but it gives you huge credibility and networking benefits.
Toot Your Own Horn
5) Don’t be afraid of saying you are THE xxxxxx
e.g THE UK Buzz Marketing Expert, or THE Wackiest Pumbing Expert online etc…
99% of those titles cannot be judged in any way… for example, you cant say you are THE heavyweight boxing champion of the world, because there is a system and a set of qualifiers to determine that, but how do we know who is really the best when it comes to information?
You can also say things like “I am considered by many as the best at xxxx” even if those “many” are your blog readers and a few family members, it is technically still true.
If you don’t do this, your competitors will.
Money Is Where the Fear Is
6) Do the things that scare other people…. speak on stage at events, write a book, try and get on tv and radio, do videos for content etc…. money is where the fear is.
And most importantly, enjoy and have fun.
PS: If you would like me to guide you by the hand on this, I now offer one-to-one coaching. email me at firstname.lastname@example.org for more info.