Wouldn’t it be cool if you could get almost anything you wanted?
It sounds like a dream, but to some extent, and if done correctly, it can be achieved. In this post I will share how I had one of the world’s most famous comedians and tv stars write jokes for me, saved thousands of dollars, and was able to get my hands on stuff before almost anyone else on the planet.
For this tasty little recipe, you will need the following ingredients:
* A big spoon of hustle
* Big cojones (balls)
* The right mindset and strategy
Before we dive into this, I must stress that credit for this must go to my dad… he always used to say “Dean, if you don’t ask, you don’t get”… and it was later in life that I realised how true this was.
I once remember my dad getting 20% off a pair of shoes at a local market… he did this by a) asking, b) claiming to be a fellow market trader.
A little naughty, but there is nothing wrong with a healthy dose of hustle.
From a mindset perspective, you need to understand that by NOT asking, you are, by default, getting a NO answer.
What’s the worst that can happen? They say no… SO WHAT?!?
I have managed to get thousands of dollars of discount on a new car by just asking… but I also have gotten some pretty strange things as well.
For example, in 2009 I contacted Jimmy Fallon, who is known in the US as a Saturday Night Live performer, and he also now is a late night talk show host… in short, he is a BIG celeb in the US.
Anyway, I contacted him on Twitter, and used a combination of balls, some hustle, and a weird strategy…
Note: I have since changed to @DeanHunt on Twitter.
Anyway, here was my mindset and strategy with this message:
1) It was personal and specific… I referenced something he did the previous day.
2) I went in with the posture that A-list celebrity Jimmy Fallon was an old friend, and we hadn’t spoken for a while…. notice how I refer to him as “Jimbo”, which in my head, seemed like a name only his closest or oldest friends would call him.
3) “Speak soon” was a subtle call to action… it was asking for a reply, without lowering my perceived status and actually ASKING for a reply. It was also a presupposition (which is a fancy way of basically assuming with confidence that someone will do something… a great example of this is to say “WHEN you signup to my program” as opposed to “IF you signup”.
Shortly after, I got this in my inbox:
A few direct messages were sent, and one of them said something like “Jimmy, remind me, what is the best email address to reach you at? I have something that may be of interest”.
An hour later, I have his direct email address…
Long story short, I discussed my up’coming speaking debut, he is a world famous live performer, so I figured he may be able to help… I was specifically looking for a way to open my gig, and Jimmy kindly wrote a joke for me as an opener… that’s right, Saturday Night Live’s Jimmy Fallon was writing jokes… for ME!!
Business Insider did a feature at the time, due to the fact that Fallon had almost 100,000 followers (that was a LOT in 2009)… and listed the 59 people that Jimmy was following… your’s truly was one of them: http://www.businessinsider.com/whos-jimmy-fallon-following-on-twitter-2009-2
That’s right, amongst Shaq, and Lance Armstrong… was little ol me. How weird.
Now, I know this example is a little naughty, I admit that… I thanked Jimmy greatly via email, and we had some fun… no harm was done at all… but I hope this shows an extreme example of how the seemingly impossible can be achieved, by ASKING.
You could easily use this strategy to get access to celebs to get involved in your charity work.
Another, more recent example focuses on the importance of identifying what’s in if for THEM.
You see, if you want to get something, then you NEED to focus on the benefits to the other person.
So here’s the story…
I love video games, and every now and then a game is on the horizon that I simply cannot wait for…
One such game is entitled “Runespell Overture“, it combines poker, with trading cards, and an RPG puzzle element… this to me, is potentially crack in video game format.
Unfortunately, the game isn’t released until July… so, I asked.
It didn’t take Sherlock Holmes to find the developer’s Twitter account, and so I sent the above message… notice how I am essentially saying : If you do this for me, I will do this for you.
A win/win is essential to get what you want.
A few hours later I get an email from the awesome Barry at Runespell, who kindly offers to give me early access. He also read my blog and it turns out we share some interesting mindsets and beliefs.
I of course, offered to pay full price for the Beta.. as I like to support developers. But it means I am getting it weeks before the release date, just from asking.
It doesn’t matter if you want to save thousands on a car, or 20% of shoes… perhaps you are looking for an opportunity, or to open a door… if you follow the advice above, and throw in a good measure of hustle, have balls, ASK, and focus on a win/win, you can’t go wrong… and remember, the worst that can happen is they say no.