Get In Her Head - Website Critique

GetinHerHead.com Website Critique by Dean Hunt & Barry Dunlop 

This is a website critique for GetInHerHead.com, the site is aimed to keep both people out of the proverbial “dog house” i.e in trouble with their girlfriend/boyfriend/husband/wife. 

On first glance it seemed like the site was a little unfocused, the first part of the confusion is the fact that there is a “for her” and “for him” site, we appreciate you are trying to utilise the traffic as best as you can, but personally, we would just have a small image in the top right corner for the GetInHisHead.com site. 

Other than the fact that the copy on the homepage could use a little tweaking, it is actually a nice looking page, with a good layout, and interesting use of colours. 

Branding 

With a site like this, branding, and being remembered is key.  

Yet for such an interesting and creative idea and topic, the branding doesn’t really achieve anything. 

With terms like “stay out of the dog house” and “get in her head”, there is potential for a killer logo, and a great tagline, but neither are done here. 

Looking at the above logo, it doesn’t really give anything… we would have done an image of a human in an actual dog house, or a man holding a magnifying glass to his girlfriend’s head… or something creative like that.  

In fact, there are loads of options straight off the top of our heads… 

• A dog house that has a giant padlock on it
• A head with a love heart in the center
• A man with a dog’s bone in his mouth

The opportunities are almost endless to do something creative here, it would be a shame to waste it. 

Ok, so let’s get right down to the meat and bones… getting tons of web traffic. 

How do we ensure that this site starts getting days of 30,000+ visits? 

There are a few ways that we would go about doing this, and we are going to focus on traffic generation for the rest of this critique, as it is essentially what is going to determine the success, or failure of this site. 

A Viral Report 

The first thing we would do is create a viral report. Perhaps 5-15 pages of interesting content that you give to everyone who signs up for a free account.  

For example: “10 Reasons Your Girlfriend May Secretly Hate You” 

Then give great relationship advice. 

Or, “Escaping The Dog House – a Relationship Black Book for the Modern Male” 

It doesn’t take long to do something like this, we can knock a high-quality report up in less than a day. 

The great thing about these reports are that they will build your brand, people will remember you, and best of all, if they enjoy it, they will tell their friends. 

In fact, you could create a script whereby they get a further report for free providing they email the first report to three of their male buddies. 

A Buzz Stunt 

Ok, here is what you do… announce on your blog that you are going to attempt to live in an actual dog house for 48 hours. Then, send out a press release to the media, grab a web-cam, and stream it to the world.  

Say that you have been a really crappy husband, or boyfriend for x years, and so you are living literally in the dog house for 48 hours? Stream it live on the net, and bingo, you have enough viral material to become a globally known name. 

Creative Content 

Again, there is so much great stuff you could write about that would attract attention. 

Here are some content angles that you could use, and again, this is all off the top of our heads, so with time, and an expert understanding of the hot topics in your industry, you could create hundreds more. 

“The Best Weapon In The Battle Against The Dog House” 

This would also be great for your press release title. 

“10 Things I Know About Your Girlfriend That You Don’t” 

Curiosity and controversy, a guaranteed winner. 

“The Relationship Cheat-sheet” 

People like easy to get quick results, this will appeal to them. 

“5 Romantic Gestures That Are NOT Romantic” 

This is gold. In fact, it is a perfect angle and headline for a site like Digg.com 

“7 Confessions Of a Female Escort” 

This could actually be a product. Teach people what NOT to do, and the mistakes most guys make. 

Overall, this is the sort of content we would want to see on the blog of GetInHerHead.com and we would want to see viral reports on these content angles. 

Viral Quiz 

This would be superb… create 10 questions that have multiple choice answers, have a webpage… e.g /quiz.html on your site, and at the top of the page, have a cartoon graphic made of a guy on the left, and a vicious dog in a dog house on the right. 

For every question you get wrong, the guy moves closer to being mauled by the dog. 3 Wrong and it is game over.  

Here is the thing, if the user gets eaten by the dog, you put up a message saying: “it seems you have a lot to learn, but fear not, we have created a free report that contains all the answers needed to stay out of the dog house for life, download your copy by putting your name and email here” 

If they manage to successfully answer all 10, give this message: 

“Congratulations, you did well. But there are over 30 more secrets that are too spicy to reveal online. Download your steamy guide to staying out of the dog house for life by putting your name and email in the boxes below”. 

Pretty cool huh?!? 

With a quiz like this, you can get 100,000+ subscribers if it becomes viral. 
 
 

Viral Flash Game 

This is a little more complex, and would require outsourcing… but you could create a flash arcade game designed to promote your site. 

For example, there is a girl who is mad at you, and she is trying to catch you, if she catches you, then you end up in the dog house, so you have to avoid being caught for as long as possible. 

Something like this could be outsourced for under $1,500 and could drive a lot of traffic if it was successful. Again, you could give this to your free members as a gift, and encourage them to tell their friends about it. 

Perhaps give a free prize to the person with the top score. 

Summary 

We love the concept of the site, and to be honest, it looks pretty good as well. It is a useful site, and seems to work correctly, so the only thing missing is buckets of targeted traffic. 

Try the above techniques, stay patient, and we are confident that traffic will come.

Leave a Comment & Win $100 

Derrick Markotter provided the best feedback for our previous review. So he wins the $100 voucher. 

Don’t forget to leave a comment with YOUR feedback of GetInHerHead.com for your chance to win.

Dean