Content Challenge #1 – Anti-Hype

Do you ever wish you could create killer new ideas for blog content, articles, emails, videos etc?

I don’t… but that is because I am special, even my mommy said so.

Seriously though, writer’s block and a lack of good content can kill a web business faster than **insert witty analogy here**.

So I am going to provide some content challenges for you guys n gals.

Your Content Challenge

Your mission, should you choose to accept it, is to take the blueprint I provide and go create a blog post, article, video, email etc… whatever best suits your biz.

The blueprints are easy to follow, just follow the instructions.

So here is the content challenge, which I lovingly call: “The Anti Hype Content Blueprint”:

Blueprint: “X Reasons X is Overrated”

Simply replace the first X with a number, and the second with a keyword.

TIP: The keyword should be a hot topic in your industry that is being super hyped.

So, if you were in a video game niche, you could use the next big game release, same for movies, same for music… if you are in a sport niche and your team just signed their most expensive player to date = perfect.

Perhaps there is a new technology, a new Apple product, a new car, a new piece of software, Facebook update, Obama speech etc…

You get the idea.

Just find what the people in your niche are going crazy about, and if you think the hype is unjustified, then you are onto a winner.

So for example:

“3 Reasons Modern Warfare 2 is Overrated” (video game the world is talking about)

Or you can change things up slightly:

“5 Reasons I Won’t be Buying the new iPhone”

Remember, the angle and headline are the most important parts of any piece of content, so get these right, and you have done the hard part.

To write it, just create a simple intro, such as:

“The whole world is going X crazy, so I decided it was time to add a little sanity to the X hype madness, here are the 7 reasons I think X is overrated and why I won’t be buying it”

Then grab a notepad and brainstorm some reasons why it might not be as good as people think.

If you are struggling, go to a popular forum on the topic, and you will find some people who feel the same way.

Why Does The Anti-Hype Content Blueprint Work So Well?

This is powerful stuff…

If you get it right, you could have a server-crashing monster on your hands.

Controversy is a powerful tool, and people love to be rebels and not conform to what corporations tell them to.

ALSO

What do all hyped topics have in common?

People are searching for information on them like crazy in Google.

So, with a bit of luck, you could get thousands of free search engine visitors per article with this method.

Create your content, then link to it in the comments below and I will personally critique the best ones.

There are no longer any excuses not to create kickass content.

Dean

**Insert ethical bribe disguised as a PS here** PS: If I get 10 or more comments in this post, I will do another Content Challenge soon.