How-to Get More Clients, More Profits and More Success
In Affiliate Marketing, Buzz Marketing, CopyWriting, General, Personal Branding, Personal Development, SEO | 155 comments | permalink
How is it that some people are able to become almost overnight success stories in their industry?
How come some people can reach a level of visibility in their niche that they are deemed “famous” and an “authority”?
And most importantly, how come many professionals, freelancers, coaches, authors and business owners work their ass off, do everything they are told they should do, buy products etc… yet can’t seem to break through an invisible wall or ceiling in terms of how many clients they get, how much they can charge, and their overall success?
FREE WEBINAR Reveals the Answers; Reserve Your Place NOW
The above are the questions I have been dedicating my life to recently, my intrigue was ignited when in an interview last year, someone asked me how I had managed to become an industry leader, well known around the world, successful and extremely well connected in such a short space of time…
I didn’t know the answer… but I did know that I didn’t follow the normal path, nor did I follow the advice that most business owners believe.
In fact, I had accidentally created a new path and a new set of principles, and it seems, that for the most part, they were vastly more powerful than the norm.
A wise man once told me to “observe what the majority are doing, then do the opposite“, so I suppose it is therefore no surprise that most professionals and small business owners remain the best kept secret in their industry, and are unable to break through the invisible wall… whilst others seem to glide through it effortlessly.
So what is the solution?
Well, I have been working for a loooooong time and have identified 11 key myths that most professionals believe that are potentially killing their business.
I have been speaking to professionals from all over the globe, with the goal of digging even deeper into this mystery.
To get all of this information, and loads more, click the link below to reserve your place for an exclusive webinar online training this Thursday at 7pm EST.
FREE WEBINAR Reveals the Answers; Reserve Your Place NOW
Many thanks, and stay tuned.
Dean
email this | tag this | digg this | trackback | comment RSS feed
Subscribe to my FEED for world domination
155 COMMENTS
.jpg)
‘A wise man once told me to “observe what the majority are doing, then do the opposite“’ — Eben Pagan (I forget where he said he got the concept from) talks about the ‘critical counterintuitive’, so rather then doing everything opposite, do the few opposite things that give you massive leverage… But I’m sure you’re aware of this already.
And yeah hit me up with the report buddy…
Yes, I am aware Eban uses that quote, it isn’t his quote originally… but yes, I suppose that goes without saying… i.e don’t meet your clients naked, just cos others wear clothes
A few of the opposites that I discovered covered: authority (more importantly: perceived authority), rates/fees, networking, branding and qualifications.. to name just a few.
Thanks for the comment Chris. Will send you a copy when we are ready to roll, would love your feedback mate.
Dean
True. Don’t reinvent the wheel. No really well-behaved person became famous. Send me your myths.
Richard
Sounds intriguing – looking forward to reading this!
Can’t wait for your report Dean.
Richard, good point.
I should stress that this is NOT going to be about being wacky, outrageous, buzz worthy etc… this is a far more sensible, tangible, easy to follow set of teachings that anyone can achieve.
Dean
Thanks Keith,
Is it true you moved to Facebook mate?
David, many thanks, I know you will enjoy it.
I wouldn’t mind a look at the report, Dean. More ideas never hurt anyone!
-insert some witty comment here – ahh screw it; I just want the report
cheers mate
That philosophy seems to work in the stock market, too. There are several successful “contrarians” who always look for the flip side.
I look forward to the report! Are you going to be speaking near Ohio at all?
Interesting questions, Dean – can’t wait to find out the answers!
Steve – sure thing, will send a copy as soon as our graphics guy has worked his magic.
Bruce – Yes, I imagine it would work in most markets.
Corey, Not that I know of… anything I should know about?
Dean,
You really picked a fascinating subject to build around. No wonder why this could be the most important blog post you write this year…
Here’s a quick insight on my take mate:
It’s not what you know but who you are and how people perceive your expertise that makes the difference between 0 and infinity.
Perception is EVERYTHING.
The way you brand yourself and how you deliver your knowledge will determine the impact you’ll have on someone’s perception.
In simpler words, is not only what you say but also how, where and when you say it that makes a difference.
But that means you also need a way to disseminate yourself, so this report of yours sounds like a winning proposition Dean
It couldn’t come from a better source mate.
Looking forward to read and share my thoughts with you as you as you deliver the goods…
Be Extra-Ordinary,
@PeterPalatnik
P.S. Wasn’t Warren Buffet who said that quote?
Peter,
The more I hear from you the more impressed I am.
I am starting to think you have had an exclusive sneak peak of the report, as a lot of what I cover you mentioned above. (Spooky)
Great minds….
I mention the following at least 5 times in the report “Perception = reality, especially online” you said it as “perception is everything” which clearly means the same.
Very cool.
I know you will love the report mate.
Dean
PS: yes, was Warren Buffet
Sounds awesome. I want in.
Emeka
As someone who went up against the stuffy antiques appraisers to make her own price guide, with real prices for real people, i know this stuff works. Becoming an authority revolutionizes business. Thanks for all the advice dean
You got me. I’m in. If it’s that important….
I’d be interested in reading your report, Dean. Sounds like it’s already a winner.
Great blog BTW.
Sounds awesome… Looking forward to reading it when its complete.
Count me in, sounds really interesting! The more advice the merrier…
Dean -
Excellent post, and I think it really hits on one of the most important (and very rarely openly and honestly talked about challenges) with building a business (online or off).
I for one look forward to hearing what you have to say and have discovered from your interviews. Just having gotten to know you, and many of our colleagues, it is clear that there is some “invisible wall.”
Not so sure there is ever really an overnight success or easily gliding through the wall — but there are definite differences in what wildly (outrageously) successful people do that help them stand out from the crowd.
Rory
Rory,
I dont believe in overnight success either… I always say “every overnight success is years in the making”.
Hi Dean!
I’ve always gone through life with the mindset of not being a follower because where I was born and raised it could have been much tougher to live long if I did.
Although I truly believe learning from people like yourself is essential to succeed creating your own path is much more crucial.
Please add me to your list for the upcoming report. I look forward to reading it.
Thanks.
Jimmy Adames
Sounds great! Like Patten once said “If everyone is thinking alike, then somebody isn’t thinking.”
I look forward to reading this.
what is important to me is that I become an expert in my authentic field… I have many interests, I wonder which one will make the greatest impact to me and others. probably the one that scares me the most…
Bryan, i was once told that “Money is where the fear is”, also read on Twitter this morning some quote along the lines of “if you are afraid to go into a dark cave, you can never find the treasure” or something like that. hehe
Put me on the list. Thanks Dean
Hey Dean
You’re a great copywriter in fact, on top of being a savy marketeer. Both those elements combined are lethal – in the good sense, of course.
It would seem that, for the most part, writers are inept marketers, and marketers are inept writers.
Cut your teeth at both and the possibilities are endless.
There’s an excellent little book called Whatever You Think Think The Opposite by Paul Arden (former creative director at Saachi & Saachi), which just echoes this blog perfectly.
Keep up the good work, you
Mark
Mark,
Thanks for the kind words… I don’t consider myself a copywriter, but I am able to explain things with more character and accuracy when I am plopped behind a keyboard.
That was a perfect example, I would never of used the word “plopped” in real life… maybe that is where I am going wrong?
I have a copy of that book, it is very good.
Actually Mark, as one of only 2 people to see a rough draft of this report, perhaps you can share your initial thoughts with us?
Say nice things though
Dean
Dean,
Looking forward to your report. Exactly the type of this I need right now.
Dean,
Most of my life, I have forced myself to not be a regular Joe. And I know this is some kind of investment one makes in order to accomplish long term goals. I do appreciate your mentoring attitude and definitely welcome a copy of your report.
Thank!
Eduardo Farias
“Perceived authority” is something I think I struggle to get my head around. I am a firm believer that how you come across can make a massive differences, but always very wary not to oversell (i suppose often that can mean you really undersell)
Can’t wait to read your thoughts on that
wow. now this seems like really good stuff. would look forward to this.
EvenFlowDave – Perceived authority is certainly an interesting topic, and something I cover in the report.
Here is the thing… you are right not to oversell… if you do, it comes across as desperate.
Also, you need to master my reflected light theory… it basically means that what people say about you is x100 what you say about yourself.
Again, I touch on this in the report.
Dean
Sounds interesting Dean!
Keep me posted
Dean,
Phenomenal timing mate … I was wondering about this just the other day! As a professional behavior modeling coach I knew what information I needed but had no idea where to find it – and I think this is gonna be the perfect source! … I am really excited to read your report and comb through it for some new core beliefs that will support those more useful perceptions I need to launch my business up to the top level!!!
Daniel
Sounds great, can’t wait to check it out!
Dean,
Great post. Keep me posted too.
Joseph
Sneak peak? Was that pun intended? (or did you mean peek?) anyway, looking forward to it.
Looking forward to reading the report. I’m sure you’ll have fun writing it.
Speaking of success, I love this quote:
“If you want to be successful you have to do the things that unsuccessful people aren’t willing to do.â€
I don’t know who the he** said it (but I know where I stole it…
Look forward to another great piece of content from you Dean.
Cheers!
Always enjoy emails from you and looking forward to reading your report.
Hi Dean,
Do share the report.
Thanks
Hi Dean
A wise man once told me to observe what the majority are doing, then do the opposite – it’s interesting that others have heard it from a number of sources.
Not that it matters as part of your post, but I thought Earl Nightingale first proposed this idea.
What’s important is that the thought process often works or, at least, provides a great starting point from which to generate new strategies and ideas.
Best
Ian
Sounds interesting. I look forward to reading it…..
Let me know when and where! Thanks Dean.
Put me down for a copy Dean
I just like the way you write…lol
And yeah – reading through the comments so far – Perception is a biggie!
But doesn’t that also relate to the pond you swim in?
e.g. – In some circles I can sit have be in awe of the wisdom coming from the mouth of someone I consider a big fish….
But I’ve realised that it’s because he swims in what I consider to be a much bigger pond than I do.
By contrast:
In my own pond I can sit and ramble on for ages… and suddenly see people taking notes and passing on to their smaller fish the words I’ve spoken…
So I have the realisation that they consider me a big fish!!
Does it then go to prove that alongside perception – positioning is also a key?
i.e. which pond you swim in, and how you get yourself into the bigger ponds?
I look forward to seeing if there is any mention of fish in your report….LOL
Warm Regards
Randy
http://www.RandolfSmith.com
Would be very interested in seeing the report.
I have seen a number of people recently launch themselves as gurus in a field close to my business interest, probably as a new direction due to the recession, because 9 months ago they weren’t talking about their current ‘field’ at all.
Perception and positioning have a large part to play I reckon.
Any way, I would be very interested in your insights.
Maybe I shouldn’t leave a comment like what others are doing here, and do the opposite! Oh wait…then how the heck would I get your report? LOL. Look foward to it.
Dean your offer to share in another facet of the never-ending business cycle of segregating ourselves from competitors is greatly anticipated and, more importantly, appreciated.
Thanks Dean
~matt
Dean;
Would love a copy of your report. BTW, no need to slaughter six pigs before sunrise. I am subscribed.
Definitely interested I am, send your report to me when it’s ready… thanks
Vincent
Hi Dean- As someone who just launched an online business and is in the process of finding “the way”, I’d love to read the report. Thanks.
“Perception and positioning have a large part to play I reckon.”
Dave, you are absolutely right… they are two VERY important factors.
Both covered in the report
Thanks for all the comments guys n gals, much appreciated.
I just started reading your blog and now I’m on your email list. If you have a spare copy of the report, I’d like to see it.
Dave
Just when I think I understand you… you go in a different direction.
Must be your way of keeping everyone on their toes.
Thanks for always walking to your own beat!
Sandy
sounds very good … looking forward to reading it
Actually the quote is likely based on one by the Baron Rothschild an 18th century nobleman and member of the Rothschild banking family, is credited with saying during the Great Panic of 1873 (a panic much like our current one!), that “The time to buy is when there’s blood in the streets.”
There is a second part to Rothschild’s quote — one that is perhaps even more impressive: Buy when there’s blood in the streets, even if the blood is your own.
Looking forward to the report
Looking forward to hearing more on these topics in your report. Should be most interesting and hopefully enlightening.
John L
Sandy, I am not moving away from Buzz and outrageous marketing completely, in fact, in Jan 2010 I am speaking to over 1000 people at a major marketing event called The Outrageous Event.
But I believe this is something that people just don’t dig deep into, and I think it is extremely valuable.
Dean
We’re a large state association for physicians (the Pennsylvania Medical Society). We have nearly 19,000 members, but many physicians and other stakeholders in the health care fields hardly know we exist. I am very interested in helping us become visible, able to get more positive attention and recruit more members. I really like the idea of doing the opposite of what is expected, but how do you make that happen when you work for an organization that is so entrenched in “the way we’ve always done it.” (Wasn’t that a movie with Redford and Streisand?)
Judd,
Thanks for the comment.
I should stress that people seem to be focusing on the “do the opposite of the norm” comment.
Which is actually a great way to be a creative thinker, but that is a whole different subject.
What I meant by it is that there are are many assumptions, myths and beliefs that most professionals follow.
The goal of the report is to open people’s eyes to those myths, so they can move beyond them.
They apply to ANY industry.
Dean
Would love to read the report…… thanks!
For every wise man that says “observe what the majority are doing, then do the opposite“, there will be another wise man who says “copy what successful people are doing”. But Dean, as usual, you’re the master at creating buzz … who can resist a bait for myths waiting to be unraveled. And a headline that starts with how-to
“invisible wall” – well, that explains the bruising anyway!
We have a really common-sense idea that seems obvious to us, but not getting the recognition it should … looking forward to new ideas to knock down those walls.
Boon,
You raise a great point.
The report actually says that almost all the millionaire contacts that I have do the opposite of the majority..
so, by following the truly successful people, you often are doing the opposite, or at the very least, thinking differently.
Dean
Well, this concept has worked for me a few times. 3 examples below:
1- I was a DJ for 12 years. When I started around 1995, almost every DJ in my area were using CDs. I bought a DJ software and learned how to use it really well. When people saw me throwing parties with my computer, word got off and people started calling me just to see me in action with my DJ software.
2- I have been a pro Clown for four years now. Most clowns in my area do not play games with adults, they concentrate only in the children, so most adults get bored or start talking with one another creating too much noise. I started to look for funny games for adults and invent new ones. It was an instant hit. You can check some videos in Youtube if you search for “Payaso Pikorete”. It’s in Spanish.
3- I started working as a real estate agent a few years ago. What they teach every agent on marketing is the traditional cold call, circle of influence, farming areas, canvassing, etc. I started some guerrilla marketing strategies and it has gone crazy for me.
So yeah, I am proof this concept works.
Ernesto
I thnq differnt and cud really uze yr report.
Luke N Forwardtowit
It’s definitely key to be able to think outside the box and do what you feel works (not what people tell you to do).
I also think a lot of people do what someone tells them to do without really knowing why they are doing it. In order to be successful, you have to know the WHY – not just go through the motions. Once you know the WHY, you can look for other opportunities to apply the technique.
Looking forward to what you have to say.
Fo’ shizzle Dean!
If I like what I read, I’ll plug it on my blog too.
Hi Dean,
Perfect timing, because I am facing that very challenge right at the moment, and am looking for some great answers to help me reach my goals.
Please add me to your list for a copy of your upcoming report.
Eran Malloch
World Wide Web Marketing
Perth, Western Australia.
I can’t wait for this one Dean!
Just started subscribing to your newsletter and enjoy it very much. Looking forward to reading what you’ve uncovered in your interviews. God bless you.
If you want to be great Think Great!
~”Boldly Go Where No Man Has Gone Before”~
That does ring a bell. You didn’t specifically mention Internet Marketing but that is what it reminds me of the most …
I want that Report!
Clint Arthur
author of “Free New Power: Success Secrets of The Wharton Business School”
http://www.FreeNewPower.com
I will read any free report from Dean Hunt. Bring it on!
Do I get a killer bunny too?
Interesting premise. Looking forward to your perspective and your comments.
I’m intrigued to see the contents of this report, it’s good to hear that you may be giving this out for free!
The quote you have used is valid in many aspects of life, not just business:
“observe what the majority are doing, then do the opposite“
I look forward to see what you have been working on!
Darren
Dean:
The only overnight success I’m aware of is that you wake up in the morning.
Count me in for the report.
Tony
Dean,
I can’t wait to read this. After 2 years…I’m about 1/5 way to my objectives as far as traffic to my site, but the quicker I can reach my goals the better.
Always enjoy your writing style and I’m sure this will be great!
Rusty
There are definetly a lot of answers for those questions, and many will apply and work for someone, but for the people who really want to stand out of the crowd, and make a difference, the answer it’s quite obvious, make it different.
You remind me of Seth Godin, except funnier, and Seth is pretty funny.
Can’t wait to see the report, and find out how many myths I’ve bought into.
Bruce NC
P.S. – Actually, I’ve always wanted to BE Dean Hunt, so if you ever decide to give him up, please let me know.
To me the issue is ‘authority’. This is a mixture of confidence and real depth of knowledge in your chosen field. When you have this and can demonstrate it by unsolicited client/customer testimonials, then you are able to face the world and say what you really, truely believe – and you know happens?
People believe you.
Why?
Because they know that you really know your stuff…
…and strange as it may seem, there just aren’t that many people around who really, truely, deeply know their stuff and know how to communicate it.
Chris Davidson, UK
Like the new direction a lot but I liked your old direction too.
It’s amazing how a short little post like this created so many sparks in my big head.
Dean,
Can’t wait to read your report.
My doctor-friend is already a recognized authority, and I’d love to apply your insights to help him spread his message farther, faster… make him famous.
thank you,
Mark
Enjoy your newsletter. Look forward to your new report. Cheers.
Count me in Dean!
Would love to have a look at the inner workings of your mind Dean…looking forward to a killer report!
Stuart
Dean, I saw a post where you said you’ll be doing outrageous marketing from now on … does that have anything to do with Bill Glazer and his new book? I’ve been a Dan Kennedy and Bill Glazer fan for many moons. They are the masters!
And what a great way to get people to comment on your article … with an outrageous bribe! So send me your report.
Linda
Linda,
I started referring to myself more as an outrageous marketer than a buzz marketer, simply because many people didnt get what buzz meant… whereas outrageous is more self-explanatory.
That said, I intend to move more into my new venture, but I think everything I do will have an outrageous element to it, it comes pretty naturally to me.
Ref Bill and Dan, I know Bill personally, I was hanging with him in London recently, and we were even on stage together at one point… he gave me a signed copy of his new book, which was awesome. Truly a great guy.
Dean
Oh, and I am speaking at Dan and Bill’s event in Jan 2010.
I have heard that same strategy recently, and it seems “elusive” to keep in mind. It’s all to easy to want to “copy” what all those “gurus” say is working.
Along the same lines, I just read an article from Perry Marshall, titled “Finding Your Voice”. It’s about learning to “be yourself” in all your marketing venues. Once you find out how to allow your own personality show through, you’re automatically “different” than everyone else (maybe not exactly opposite, but “different”).
It’s so easy to get sucked into the “myth” of copying “success”, that we lose our own identity.
I like being unique.
Looking forward to your report.
“The scenery only changes for the lead dog”
Sometimes it’s not doing the opposite, but saying what people are afraid to say. Would love to read a copy of the report.
True… true… I’m totally sick of seeing the same old, same old sales pages out there… you see the bold, red headline promising you millions without doing any work etc etc etc yawn… seen it! at one time, bought it… no more! Pretty sure most people hit the ‘back’ button as soon as they see the bold, red Times New Roman promise of untold wealth!.. a new approach is definitely in order! Send me your report Dean.
It is mostly if you are willing to do what other wont you can have what other wont. Would love to read you report.
Going the opposite route will get results, as long as you don’t ostracize. When you’re getting into totally unique territory, this could be a fine line.
Well you’ve certainly done an excellent job walking that line Dean! Really looking forward to the report!
Everything that is status quo today was once fresh and new. But now it’s the same as everything else so our brains ignore it. We’re sorting incoming information inputs for what’s new and different. What we create for today’s info-overloaded and hyper-connected audiences must be REMARKable. I didn’t delete your email, Dean. I’m busy–in the midst of an essential project–but I read your blog post. Now I’m taking the time to comment. If you can codify some of the actual *essential* principles, and make them duplicable (not reliant on *being you*), I’ll be happy to give you more of my attention (and money if you produce something EXTRAordinary). ~~ Kirk out.
One of the things that immediately stands out about you (and I only stumbled across your name less than a week ago) — is what I call your penchant for “constructive bullying.” It is quite inspirational despite the fact that I’m usually immune to this sort of thing. There’s nothing new age or mystic about the way you write; in fact, your writing has the ring of common sense while simultaneously making me scratch my head, asking myself, “well, David, if it’s such common sense, why didn’t you think of it yourself?” I think it’s because I’m thinking too mainstream which is what I need to change during this global downturn. The other thing that is attractive is your use of blunt language combined with what feels like a sincere effort to help others without blatantly asking people to fork over cash. This tells me you are so confident about what you are doing that it will ultimately lead to people forking over compensation that is rightly yours not just in appreciation — but because of your work and ability to distill and break down seemingly complex ideas in plain English. Yes, of course, send me your report. Can’t wait. Best, David Kusumoto, San Diego, California, USA.
Sounds interesting. Please send me the report as well !
opposite huh?
sounds like a terrible idea
send me it, I’d hate to read it!
“observe what the majority are doing, then do the opposite”
Heard that a lot in the past week. Send me the report.
http://www.funky-monkey.biz
Hi Dean, its late but I had to come and see what you are up to when I got your email.The above sounds interesting I have read it quickly but will read again in morning. I would like the report love to know what your doing as you are my insperation,and you have been such a help to me,thank you again.It is very hard to make money online when your just starting But I know I will do it.I feel much safer doing things with you for some reason also you are in the UK( not far from me really) So goodnight I look forward to report Thank You. Montana
Google Angel.
I believe there Must be a Google Angel and why not I ask of you?
There Really are a lot of things a Google Angel, must find to do.
I think the Google Angel brings out the best in most.
Of these Guru Millionaires which one is best to Host.
Is it Jonny? NO its Dean thanks for knowledge given Free.
When first starting online business, first look makes you want to Flee.
So many words and different things you wonder what to do.
There’s so much information given out to you.
But Hey IV Conquered Blogging, I’m good I think IV shown.
My next step is to make some money and love it like my own.
I too will be a Guru and give back what IV been taught.
So I ask the Google Angel please Bless me
like you aught.
Be Lucky Montana
Well you’ve done it again Dean… a great post with over 104 comments and 2349 diggs. A great example of why people should be listening to you.
I was actually rereading Purple Cow last night and realised that I’d finally hit what you and Seth are talking about when it comes to being REMARKable. Even if I didn’t consciously engineer it this way… it still works like a charm. I may be a slow learner but I get there…
I’m keen to see this report and your further insights.
Laters,
Craig
!etisoppo gnihtyreve od
hint: read this in the mirror
Hey Dean,
Enjoy all your stuff man. Looking forward to the new report.
Best,
Al
So hard work, a good mentor, great customer service, persistence and a little luck might not be necessary?
Sign me up!
The first duty of love is to listen. Paul Tillich
I love to blog – so I will listen (read) the report.
I’m a great believer in selective difference. Add to the spice of life. Did you defeat the killer rabbit? I’ll read the report even if it doesn’t mention the rabbit.
Dean, I’ve been reading and trying to catch up on your site and the forums since I joined on August 3.
******So much information, so little brain!******
Thanks in advance for a peek at your report.
That’s my question too..
is it the ability to create buzz or?
would love to read the report
I’ve read all of your reports so far, and would like to read this one too. I appreciate what you say and write most of the time. Thanks.
Hello Dean:
Today I got an idea that I hope to make into my first authority website. Of course I will want to stand out from the crowd as soon as possible. So I would appreciate receiving your new report.
I also echo the request that Kirk made “If you can codify some of the actual *essential* principles, and make them duplicable (not reliant on *being you*)”
Such a report would be a Godsend
Thanks in advance,
Renee
Anything you do, Dean, is worth following. Lots of people make things work but you make things work with true ’style’. I’d very much appreciate a copy of that report.
Best regards,
Art
Dean,
The advice “observe what the majority are doing, then do the opposite“ used to sound very difficult one to follow.
However, when one really starts to observe the crowd, you understand that majority never become overly successful and get what they are dreaming of or dreamt of. It’s much, much smaller part of the population that is a bit more persistent, a bit more committed and a bit more curious about things than the rest.
Thus, “observe what the majority are doing, then do the opposite“ isn’t THAT difficult – simply check the Internet, magazines, your own network to find the most successful individuals in what you want to do and then model these people who have a track record of being good in what they do better than others.
The more I observe rich and successful people the more it seems that mostly they do a lot of quite ordinary, quite fundamental things. What seems to be the difference is HOW they do it all.
Really looking forward to your report, Dean!
PS. Yeah, when you follow the crowd, what do you get… the droppings…
Im looking to make a success of my new e-Commerce store. pls hit me with the report.
cheers!
Hey Dean,
I’ve got a bad case of antireportitis (too many, mostly crap or regurgitated info).
Then I got your email and thought Mmmm Dean Hunt – Killer Bunny guy – must be worth a read.
So bring it on mate.
One thing though. Make sure that the report will self destruct in 2 hours, if not read. So if we don’t use – we lose.
In internet marketing it is not difficult to create yourself as an authority. By that I don’t mean the website, I mean the person.
It sneaks up on you and you don’t realise until people start asking your opinion and advice.
Worse case scenario is if you can read faster than the other guy and always be one page ahead in the manual, then you can be an authority figure
)
BTW – which university are you the Dean of?
Cheers,
Graham
Hi Dean,
Found you by chance from Bill Glazer’s site when I ordered his new book yesterday and thought I’d look you up. I am totally new to the world of internet marketing and at 53 finding it all a bit confusing!
HOWEVER … I’ve been reading loads of late trying to get to grips just so we can re-vamp my husband’s website – and yes, get it up the Google ladder. I’m learning the importance of that!
My husband’s an accountant and work comes mainly from solicitors … and have you seen their web-sites? Equally staid and boring! I’m sure that ‘professional’ can also mean different: maybe even amusing, interesting, something that gets people coming back. Would you go as far as ‘outrageous’?
All confusing to a newcomer – but very exciting! If you think I qualify for a copy of your report I’d love to have one. Meanwhile I shall continue to read your blog. Many thanks!
You said “Perception = reality, especially online”
If you want to be a one-hit-wonder. Otherwise, you better have something to back up that perception.
From what I see, You Dean, give the perception of a very, very smart down to earth marketer, and you unlike many others, do back it up with smarts.
Allen,
Yes and no.
I mean, it goes without saying that you should have knowledge on your subject, however, there is an interesting catch22 at play here, and I go into detail on it in the report.
Thanks for the kind words.
Dean
Dont settle for “average”
looking forward to more on this.
Hi Dean,
Love your style, am convinced that shaking things up and turning things on their head is def the way to go. Plus great content, of course. Looking forward to your report.
Cheers,
Ashley
At the time of my typing 127 comments for this post. You have generated the buzz!
I say, “to achieve success, act on your light bulb moments.”
Dean,you are the Buzz Master.
Thanks
David
Dean, I’m really glad for another chance to be entitled to your opinion…
Love your stuff!
Hi Dean,
Knowing some of the company you keep (Andrew Lock, Jimmy Vee – The 5 ft. Marketing Guy, Travis Miller – The BIG Idea Guy, etc.)…I’m really looking forward to see what the new report says about “standing out from the crowd.”
“You can observe a lot by just looking.” ~ Yogi Berra
Thanks for all you do!
Wishing you health and happiness,
Pete
http://TheHealthyMinute.com
I think a major part of it is relationships. And more specifically, relationships with a few key people. I’ve seen people go from zero to hero just by getting to know a handful of people. Social proof is one of those things Cialdini talks about and I think it’s important here too.
Looking forward to the report.
Sean
Dean
Completely intrigued by your site, style of marketing and the upcoming report.
You captured my attention and that is the key to starting any relationship…. I’m hungry for more.
Thanks
Stephen
Ryan Deiss says you’re a genius …. hell yeah, I want your report!
Sometimes I think the majority of the people are trying to sell soap for Amway to each other instead of addressing business opportunities in front of their nose.
Let’s see how your report changes the world! Bring it on.
Hi Dean,
Thanks for your kind offer. Right now I see one of the cosiest ways of making it to be knowing people who know people who know people. Looking forward to hearing from you!
Great Sculpture
“…what the majority are doing, then do the opposite”
I thought was either from Joe Girard or Earl Nightingale. Dan Kennedy used it in one of his zillion courses, that’s where I heard it first.
Thanks for the report.
As always Dean, I appreciate the work you provide.
Will be interesting to see the “Flip” side. Some are fortunate to “create” and then controll the market…that is where the money is made…
Looking forward for your report, after following you for some time, I believe the value you offer : )
Yes, I heard a similar quote from Paul Arden, another cool phrase I just recalled with your post is: “The definition of INSANITY, is doing the same thing over and over and expecting a diferent result”, from Jean-Marie Dru in Beyond Disruption, great literature, that invisible wall you call, it’s part of this insanity.
Can I get the report too please, if I’m not too late?
Thanks!
Haha love the Digg badge!
If Michelle gets the report…. can I have it too.
Pretty please
Sounds like a great report that I will surely want to read.
Another vaulable quote that we like in my company is the one about being “reasonable”. It goes like this:
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” -George Bernard Shaw
Enjoy,
Olivia
St. John & Myers
PS: Oh, and please send report when finished!
This report sounds wicked!
I pay attention to everything you come up with, and this looks epic!
Send me that report!
I’ve come to believe that entrepreneurs are a special breed that don’t give up and look at “failures” as “success in the making.” That definitely sets us in a smaller set of people. It’s a mindset that looks at everything from different perspectives rather than accepting defeat.
For example, I now realize I have to completely redo my website with a different objective initially even though the long term may remain the same. Despite the long hours of work and my obcession with making it work, it has to change.
It’s exciting that I dominate Google for the specific keywords “Employ The Unemployed,” and that visitors spent an average of almost 5 minutes on my site viewing an average of 4 pages, but I haven’t given them a clear enough action to take. The traffic that is coming is from various sources but is much too small, only 125 total.
So we re-assess and move forward taking a different perspective on “Employ The Unemployed” perhaps focusing on tools for making money rather than focusing on the political issue. Or….? In any case, looking at the issue upside down, backward and obtusely should develop an “outrageous” approach that “surprises and delights” viewers into action.
The same old call to action has to be changed. In other words, by doing things differently than what is expected by the market, we draw attention. Then, by supplying the market with surprising value, we open the store for loyal support and customers.
James Collins and Jerry Porras coined the term “Big, Hairy, Audacious Goal” (BHAG)in 1996 and more recently in the book “From Good to Great.” To be great and break through the invisible barrier, we need to be surprising and outrageous. Just like you’ve always said, Dean! Can’t wait to hear more from you about the myths.
Dean, I have often thought about this topic. One example that always sticks out to me is the immigrant who comes here seeking a dream, starts with nothing, and in short order has more than most of the people who have lived with the opportunities this country has to offer all their lives. One of the comments mentioned perceptions. I think not only the perceptions of others are important, but equally important are ones own perceptions of what one is capable of. Robert Schuller asked the question “What would you do if you knew you could not fail?” I wonder if similar results don’t come from the mindset “what would you do if you had nothing to lose?”
I’d love to see your report. Thanks for the insight.
It’s this article that pulled me into you Web. Now you have to give me that report for FREE! Pleeeeeeeaaaaaaaase.
Hey Dean, do I have to make a sensible or witty comment to get a free copy? Or just any old comment?
I’m all out of sense & with at the mo’
Ian
Hi Dean,
I just signed up for your email alerts, and I read your first email today. It was quite insightful and very funny. Many thanks for both enriching my knowledge about buzz marketing and for giving me a good laugh.
Regarding your real case study whereby a friend of yours challenged you to get a random article on Digg’s first page, kudos to you for accomplishing a seamingly daunting task!
I just went to Digg today (the second time that I have ever gone to this website) and saw a first page article entitled, “Digg Starts Nofollowing-ing Links That It Doesn’t Trust.”
Does this mean that if one did manage to get an article to the first page of Digg with the methods that you have talked about that this person wouldn’t be able to use the backlinks from Digg to improve page rank, etc. in the search engines eyes?
I realize that one has to keep providing great content with their website or blog as you discussed in order to keep people visiting, but if one did make it to Digg’s first page, if one can’t use the backlinks from Digg, then can he or she expect to continue to get a lot of traffic? And how does Digg decide who it trusts and doesn’t trust? My apologies if you have already addessed this with your community.
Regards,
Tom
Hi Dean,
Being controversial, unique, and taking the “other” path is all well and good… but how do you determine what that other path is? (without getting so far away that you lose your customer base?)
Looking forward to reading your report and taking action!
Thanks!
Love to read your report.
Hey Dean — I first heard your name from Matt Wadsworth who I met after speaking at World Internet Summit in London a couple years ago.
Ah yes — The potency of being different. I first learned this by mistake when I started in Internet Marketing.
I had taken a full year to study and “get set” but when I hired a copywriter — the copy didn’t work.
I was so vested in making the project work that I decided to “do it my way” and write copy that wasn’t so hypey. To use elements like resonance and connection and empathy and… BAM!
Not only did clients want “Shaune Copy” but trained copywriters started asking me to coach them.
There’s several reasons why me success escalted so quickly — I call it “The Nine Elements of Dynamic Positioning” — but for sure “being strategically different” was a HUGE one.
You’re one of the rare one’s Dean — LOVE to see your report mate!
Copywriting Coach
– Shaune
I LOVE DEAN HUNT…seriously.
This is all going to be revealed on Thursday, FINALLY!!
See you there mate?
http://tinyurl.com/yghvs7t
Dean Hunt
I’m planning to! Depends on what time my son decides he wants dinner
Reserved my spot. Really looking forward to this webinar.
Thanks for taking the time to do this.
Shane´s last blog ..Wealthy Affiliate Review