Comments on: Business Lessons from a Candy Shop

By: Frederik

Frederik — Wed, 08 Jul 2009 16:16:58 +0000

Interesting. I forget about this kind of fact for myself sometimes! @Craig: It would be easier to just put the candy in front for everybody to see it AND leave it hidden, so the rumour still works

By: Craig Dewe

Craig Dewe — Wed, 08 Jul 2009 05:34:35 +0000

Maybe it was selling so well because it was hidden and looked like drugs… and someone created a viral rumour that you could find drugs hidden in the candy store if they looked hard enough.

I think he should split test before making any rash decisions

By: Liane YoungBlogger

Liane YoungBlogger — Sat, 04 Jul 2009 09:13:16 +0000

“Find what works, then do more of it, find what doesnâ€™t work, and do less of it.”

Sounds like logic to me. But it’s absolutely true. Why exert so much effort to something that doesn’t work right? Logic. Logic. Logic.

By: Diane

Diane — Fri, 03 Jul 2009 12:04:35 +0000

Identifying what works with a web only business is surely trickier? What’s the best way of analysing? Is it google analytics?
I’ve never used their advanced segmentation – whcih apparently allows you to Isolate and analyze subsets of your traffic with a fast interactive segment builder.
What do you recommend for the easiest way of analysiing what traffic works?

And does cream soda powder taste just like the drink?

By: Ernesto Verdugo

Ernesto Verdugo — Fri, 03 Jul 2009 11:33:51 +0000

Very Good Point Dean!