Be Unique Be YOU!

In Buzz Marketing, Personal Branding | 19 comments | permalink

It seems like everyone is copying “gurus” these days, but what they don’t realise is that the way to be truly unique is to be yourself.

Ok, sounds a little cheesy I admit, but think about it, in the entire history of the universe, there has never, and will never be another person just like you. Which in my instance is a good thing, one Dean Hunt is more than enough ;-)

So here are some tips on injecting your unique personality into your content and your marketing:

1) Don’t try and hide your weaknesses

I have talked about everything from my fear of public speaking, to procrastination, to an unhealthy love of feline porn (ok, that one isn’t true) but the thing is, showing your weaknesses is a great way to seem more human and believable.

2) Be personal

Just because you have a business doesn’t mean you ONLY have to talk about business. Perhaps you like to surf, drink beer, chat to strange women etc… inject this into your content and your marketing… I once had a guy spend over $2,500 on one of my coaching products, he later told me the reason he invested in me was because I play golf. Imagine that, if I had kept it strictly “professional” I would have left over $2k on the table.

A wise man once told me that people buy because of the person, not the product… he was drunk at the time, but still, he had a point.

3) Magnify one aspect of your personality

Feel free to magnify one aspect of your personality for extra impact. I try and focus on my wackiness and humour, the reality is that in real life I can actually be quite shy, but by magnifying it I can create more interest and impact. Think of your online persona as an avatar, if you don’t decide what your avatar will represent, others will decide for you, which is not a good thing.

Summary

Long gone are the days of a faceless business, so try to start injecting more personality into your content and marketing, and I predict it will pay big for you over the coming years.

Right, time to go download some feline porn. (just kidding… honestly)

Dean

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19 COMMENTS

  • http://www.buildthatlist.com Tom | Build That List

    I always want be to seen as approachable and personable. I think that if you are trying to hide your weaknesses you will get caught out in the end – so why bother. Be honest.
    Tom | Build That List´s last blog ..The Aweber Code….And Why You Need To Promote It! My ComLuv Profile

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  • http://www.success4designers.com Corey Johnson

    This is very important i would have to say Dean. As a 17 year old entrepreneur trying to manage a blog and my design firm, I HAVE to stand out by simply being my self because everyone is a unique individual. Quite frankly people actually screw themselves over by being someone else instead of doing them self the favour of being themselves. Unfortunately those people dont value and hold the confidence they need to be a good entrepreneur, so then later fail in stories i have heard of.

    Here are some tips for others viewing this article:

    1. If you think your boring because your a bit shy, trying break out that shell and act as though maybe you were mhmm.. Hyper! or you can build onto your character (Without it being fake)

    2. If you feel uncomfortable being yourself, relax and think of the people you present yourself to as a friend because personality is the key to networking

    Be yourself and im sure you’ll prosper, anyways your only yourself once ;)

    BTW Thanks Dean
    Corey Johnson´s last undefined ..If you register your site for free at My ComLuv Profile

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  • http://deanhunt.com Dean Hunt

    Absolutely…

    My favourite quote EVER is:

    “Be yourself, everyone else is already taken”
    Dean Hunt´s last blog ..Be Unique Be YOU! My ComLuv Profile

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  • http://www.qualitywriter.com Phil Dunn

    Great advice. One pit that consulting/independent contractors fall into is trying to be all things to all people.. adjusting the quote/proposal to fit a particular client type (and then changing that constantly as the customers change), for example. I’ve found that sticking to a “best practice” or a set process for jobs is better. It shows clients that you know what you’re doing and you know what works from experience.
    Phil Dunn´s last blog ..Google Buzz: How will it know what I share? My ComLuv Profile

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  • http://www.heatherporter.com Heather Porter

    “It seems like everyone is copying “gurus” these days” – wow, isn’t that the truth. It is one thing to model someone successful, but I think people can get carried away and just start copying them instead. It is as though they think they are not enough. Thanks for the reminder that sometimes the craziest quirks can lead to a great brand!
    Heather Porter´s last blog ..Customer Service the Old-Fashioned Way My ComLuv Profile

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  • http://www.webuildyourblog.com Andrew@BloggingGuide

    I agree with number 2. It is not good to just always sell, it is also good to be personal. Don’t build relationships just because you want to sell but build it because you want to have friends. Quality is always better then quantity.
    Andrew@BloggingGuide´s last blog ..Search Engine Optimization Made Easy My ComLuv Profile

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  • http://www.stogblog.com Brandon

    Hey Deano BoBeano! I think being yourself is such a key to success. People want a mentor via coaching, a course, or whatever and try to be just like them thinking that will make them successful. Yes, they may teach you tactics and strategies to success, but they usually don’t tell you to set up business just like them. Copycats are posers and reap no rewards.

    I completely agree with adding luster to one aspect of your personality and letting it stand out, which one to bring out is partly knowing yourself and your market.

    p.s. “If we were ALL unique then would we all be the same?”

    Good post mate and stay away from my cat Sicko!!

    Brandon
    Brandon´s last blog ..Shocking News!! Man Put’s on Affiliate.com T-Shirt, Goes From Zero to Hero, and in Stunning Fashion Birth’s a Child! My ComLuv Profile

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  • http://www.theseotoolkit.com Julius

    I agree with your tips, I have MBA degree and our teacher also teach us to improve our personality with the help of unique tips and methods.

    Do you believe? I got great achievements by applying those tips on my self. I suggest viewer of your blog to just think about their personality and try to improve it.

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  • http://www.johnpaulaguiar.com John Paul Aguiar

    Great tips. being yourself is the only weay to go.

    Showing that you have faults makes you more personable, people relate to you better.
    John Paul Aguiar´s last blog ..Want To Make Money Blogging? Then Stop Using Entrecard My ComLuv Profile

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  • Rommel Cano

    Putting love and passion into everything we make always gives us good outcomes. Just like your website, grandma’s pie, and your dad’s son(He surely did put a lot of love into making you). Putting personal experiences into the content makes it a lot more convincing cause some of your readers or one of their friends might have experienced the same thing.

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  • http://nofeejobsfromhome.com Tommy – no fee jobs from home

    Following the guru´s is not the way to go in my opinion.If you can think of a way to market your site that very few people do, you would probably make a lot more money than doing what everyone else is doing.

    Seth Godin is a good example of being unique online.He goes his own way and his blog is a huge success.
    Tommy – no fee jobs from home´s last blog ..Easy No Fee Jobs From Home My ComLuv Profile

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  • http://www.theinternetmarketingstrategies.com Justyna Bizdra

    I know that everyone who wants to be unique and to get rid of all those “what others will think of me fears and etc..”, should get really interested in Ayn Rand’s books.
    This woman was (she passed away unfortunately) a true goddess when talking about individualism, strength and being unique:))
    Justyna Bizdra´s last blog ..8 Powerful Time Management Techniques for Internet Marketers My ComLuv Profile

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  • http://seoreviewguide.com/ SEO Review Guide

    Learning to love yourself is the greatest love of all as quoted from “The Greatest Love of All” song. Just be yourself and don’t be afraid to show your weaknesses.
    SEO Review Guide´s last blog ..Best Internet Business Tips 3 – Stop Loss My ComLuv Profile

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  • http://myorthodonticinsurance.com/ Darren Cruz

    We don’t need to pretend to be somebody else. We are unique in each way.
    Darren Cruz´s last undefined ..Response cached until Tue 6 @ 2:07 GMT (Refreshes in 1.06 Hours) My ComLuv Profile

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  • http://stutteringtips.com Jane Baker

    I always enjoy reading your blogs, Dean.

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  • http://makemoneyonthewebtips.com Jason Fox

    I agree with you Justyna. I read one her books and you are right. She really knows a lot about individualism, and being unique.
    Jason Fox´s last blog ..Effortless Web Cash System – How to Make Money Quick and Easy My ComLuv Profile

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  • http://larrylotteryblog.info/ larry blair

    Hmm it appears like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips for beginner blog writers? I’d definitely appreciate it.

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  • http://www.52tube.com/ 52tube

    I agree with number 2. It is not good to just always sell, it is also good to be personal. Don’t build relationships just because you want to sell but build it because you want to have friends. Quality is always better then quantity.

    Current score: 0

    52tube´s last blog ..Fuck Team Double BlowjobMy ComLuv Profile

  • http://www.arsizvideo.net/ arsizvideo

    I always enjoy reading your blogs, Dean.

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