Comments on: Advert Wars

By: arsizvideo

arsizvideo — Sat, 25 Jun 2011 12:24:07 +0000

The other three adverts are absolute forgeries – and very poor ones at that. Though the images look polished and professional, as they were taken from legitimate adverts – the text has been removed by cloning the background and new text has been applied in it’s place...

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By: 52tube

52tube — Sat, 25 Jun 2011 01:02:26 +0000

A Great Post Dean — very funny but also a very interesting “comment” on business in general.

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By: 52tube

52tube — Sat, 25 Jun 2011 01:01:52 +0000

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By: Typesetter

Typesetter — Sat, 05 Jun 2010 08:32:33 +0000

The Bentley advert looks to be real, and has absolutely no relevance to the other three adverts. By itself, it makes total sense in the context of an ad designed to position Bentley as an edgy and confident brand – moving away from it’s somewhat stodgy and geriatric reputation.

This is evident because you can clearly see repeated artifacts in the muddled background surrounding the new text.

However, the most striking and undeniable proof of the forgery is the blatantly amateur text which has been placed on top of the blank adverts.

The BMW fake is the best of the lot. However, the spacing between letters is totally uniform, and the top line of text hangs over the rightmost margin of the text below. This is sloppy and easily fixed by adjusting the kerning of the topmost line.

The bottom two lines of text also lack any kerning, are poorly balanced, and show inconsistent capitalization. Notice that in the topmost line, “winning” lacks a capital W where in the second to lowest line, “Winner” is capitalized.

This would be considered to be totally unacceptable by most any professional art department.

Without going on and on – the major issues with the Audi advert are very poorly kerned text – center-justified text lines – aliased type face – two Audi logos on the ad (silly) – and a very incorrect naming of the LeMans race series. It would always be referred to by it’s proper name. Look it up.

The Subaru advert uses white text on a white and blue background. Though the white on white areas aren’t totally illegible, they aren’t very clear – and as such would never be accepted by a major ad firm’s art director.

As such – the top three adverts are entirely contrived by very amateur photoshop-hobbyists.

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By: Blah

Blah — Mon, 03 May 2010 16:23:00 +0000

Apologies can't tell when the entry was posted nor the post dates of the comments; the Bentley advert is indeed real, remember seeing it in some magazines and going wow.

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