Advert Wars

God I love advertising. Bentley just flat out won that one now didn’t they?

Thats classic,

I run an e-commerce site selling auto parts so I’m definitely going to be using these images to entice visitors a laugh.

I wish Holden Vs Ford would get into the act down under.

Hahah, thats good.

Hahahaha, that happens when the biggests enter in the war. The best campaign is from Bentley, of course.

wow simply brilliant

Phil you need to calm the fu*k down or put a bullet through your head which-ever’s easy-er

personally i hope its the second as i hate people like you and i don’t think you deserve to live

way to go Bentley

u wanna see a good ad? check this out:
http://www.youtube.com/watch?v=Ym-7KrVKU2A

i bet the bently guys are kicking their hindsides for not running an ad like this

“No-body claimed that the Bentley advert was real.”

Yeah, sure.

> Bentley just flat out won that one

> Way to go Bently…

> Here are several companies with millions of $ in the advertising budgets and they all chose a simple (and highly effective) advertising path.

> Hahahaha, that happens when the biggests enter in the war. The best campaign is from Bentley, of course.

Obviously these guys got the joke. That’s why they’re congratulating you, the guy who made the joke, and not the company which had absolutely nothing to do with them. Oh, wait, they all think that’s a real Bentley ad, because they’re idiots.

I like how even AFTER you mentioned that you’re not claiming these are real ads, someone posted “way to go Bentley”. Missing the point much?

Man this guys have guts

The Bentley advert looks to be real, and has absolutely no relevance to the other three adverts. By itself, it makes total sense in the context of an ad designed to position Bentley as an edgy and confident brand – moving away from it’s somewhat stodgy and geriatric reputation.

The other three adverts are absolute forgeries – and very poor ones at that. Though the images look polished and professional, as they were taken from legitimate adverts – the text has been removed by cloning the background and new text has been applied in it’s place.

This is evident because you can clearly see repeated artifacts in the muddled background surrounding the new text.

However, the most striking and undeniable proof of the forgery is the blatantly amateur text which has been placed on top of the blank adverts.

The BMW fake is the best of the lot. However, the spacing between letters is totally uniform, and the top line of text hangs over the rightmost margin of the text below. This is sloppy and easily fixed by adjusting the kerning of the topmost line.

The bottom two lines of text also lack any kerning, are poorly balanced, and show inconsistent capitalization. Notice that in the topmost line, “winning” lacks a capital W where in the second to lowest line, “Winner” is capitalized.

This would be considered to be totally unacceptable by most any professional art department.

Without going on and on – the major issues with the Audi advert are very poorly kerned text – center-justified text lines – aliased type face – two Audi logos on the ad (silly) – and a very incorrect naming of the LeMans race series. It would always be referred to by it’s proper name. Look it up.

The Subaru advert uses white text on a white and blue background. Though the white on white areas aren’t totally illegible, they aren’t very clear – and as such would never be accepted by a major ad firm’s art director.

As such – the top three adverts are entirely contrived by very amateur photoshop-hobbyists.

T.

A Great Post Dean — very funny but also a very interesting “comment” on business in general.
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